Nestle Case Study

​ In 2013, Nestle Canada alongside Mars Canada and ITWAL were accused of conspiring to manipulate the prices of chocolate in Canada (Gray, 2015). Canada’s Competition Bureau filed charges against several individuals in these organizations that were responsible for the offence. Price fixing is a serious ethical and legal issue as it undermines competition, and consequently the price, quality and quantity of products in the market.

Find three examples of lessons from the front line that are evident in the Nestlé case. How could these issues be overcome?

Nestle S.A., headquartered in Vevey, Switzerland, is a Swiss multinational food and beverage company with factories or operations in more than 80 countries around the world. It was founded in 1866 by Henri Nestle, and is now the world’s leading food company aims to provide “nutrition, health and wellness” to its custmer (Nestle, 2015). Nestle provides products include baby food, bottled water, confectionery, dairy products,

The first and the foremost thing that Nestle should do is to educate the audience about what wrong has been done through television and newspaper advertisements and active communication with the consumers through media. They can’t remain conservative at this point and need to reply to media. Only through this can they salvage their image.

“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from beginning. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn an open mind and respect for other people and cultures.” Peter Brabeck-Letmathe, Nestlé Chairman

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

After analysis of Nestlé’s unethical product development, Nestlé is recommended to implement the following measures:

Our current job market is filled with new graduates who lack experience which Nestle seeks to maintain the standard in their workplace.

As with all major corporations, socially responsible charity is a core component of the Nestlé brand. Nestlé must advertise the fact that it gives back to the communities where is products are harvested and produced. Posting TFT's regular audits of Nestlé on the website will also allay the criticism that Nestlé's current environmentalism is mere public posturing, since this will indicate that its actions have been validated by an outside authority.

Nestle, another big company in our industry, has also assessed the societal interests from different ranges of stakeholders when making their decisions and create shared value across each stage of its value chain.

Aero, Bar One, Kit Kat and Smarties all have one thing in common. The answer is not in their chocolaty goodness but in sustainability, contribution to the community and conservation of the environment. Ladies and Gentlemen, Nestlé’s Corporate Social Responsibility motto is ‘For a business to be successful in the long term, it must create value not only for its shareholders but also for society.’ In a society plagued by crime, unemployment and illness it is almost necessary that businesses contribute to CSR as over the years it has been proven that Government is simply not strong enough to make a significant impact on these issues. Businesses benefit from these initiatives as consumers are 36% more likely to buy from a company that is socially responsible.

Nestlé’s marketing and false advertising in baby food has caused another corporate crime. According to the World Health Organization, “an estimated 1.5 million infants die each year because of inappropriate feeding, because children vulnerable to disease are being bottle-fed on breastmilk substitutes rather than breastfed whenever possible.” Nestlé has been a large contributor in

As the world’s leader in nutrition, health and wellness, Nestlé collaborates with countless companies across different industries (Goldberg, 2012, para. 86). This enables the company to build a global supply chain, allowing Nestle to generate, buy, and sell agreements through collaborations within the local communities in the countries where the company operates.

From “Have a Kit Kat beak “ and “It all starts with a Nescafe” to “Happiness is Homemade” and "Bring out the champion in you” , we have witnessed the success each of these Nestle products. On one hand Nestle is listed in the world’s top ten companies reporting on CSR and on the other it is one of the four most boycotted companies in the world. It is needless to say that the company has made mistakes, all companies do. But what is important is whether or not

One company that faces ethical challenges today is food processing company, Nestle.Nestle's mission statement is "Good Food, Good Life". Nestle is considered of the most hated companies in the world. Some of Nestle's most popular products include baby food, bottled water, dairy products, and snacks. The company has been scrutinized for modifying nutrients in its infant products. In 2005, Nestle was sued for allegedly false labeling of their bottled water products. They were also in the spotlight at one period of time for child labor abuse and human trafficking. It is said that the company uses children between the ages of 12-15 to help gather cocoa beans for the production of their products.