Product: Nestle Pure Life
Company: Nestle
Contents
Product: Nestle Pure Life 1
Company: Nestle 1
INTRODUCTION 4
Nestle - Company Overview 4
Nestle Waters – A subsidiary 5
Nestle Pure Life – The Product 6
SEGMENTATION & TARGETING 7
Segmentation 7
Target Market 7
COMPETITORS 8
Main Competitors – Competitive Analysis 8
SWOT 9
Weaknesses 10
Opportunities 10
Threats 10
CUSTOMERS 11
Main Customers – Customers Analysis 11
Core Competency 12
Apparent Marketing Strategy 13
Recommendations for Strategy Re-vamp 15
Bibliography 17
INTRODUCTION
Nestle - Company Overview
“Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting
…show more content…
India, Jordan, and Lebanon followed in 2001 and then in 2002, Egypt, Uzbekistan and then United States. Now the product (Nestle Pure Life) is present in several countries of all continents i.e. Asia, Near East, South and North America and Europe with different brand names (Nestle, 2012).
Nestle PURE LIFE offers an ideal balance between a healthy supply of minerals and a pleasant, refreshing taste, making it suitable for the whole family. It contains essential minerals such as:
Calcium: necessary for building strong bones and teeth,
Magnesium: necessary for muscle contraction and transmission of pulses.
SEGMENTATION & TARGETING
Segmentation
Nestle Pure Life have segmented the product on the following basis:
Psychographic Segmentation
Demographic Segmentation
Geographic Segmentation
Behavioral segmentation
Target Market
After the segmentation of the market, Nestle management has to decide the target market for each separate segment of the market. “A position is the way a firm’s product, brand, or organization is viewed relative to the competition by current and prospective customers.” When positioning a product the marketer wants to convey benefits most desired by the target market.
COMPETITORS
Main Competitors – Competitive Analysis
Nestle Pure Life has two very strong competitors in the market, which are trying to
Nestlé is a Swiss multinational nutritional, snack food, and health-related consumer goods company founded in 1866 and headquartered in Vevey, Switzerland. It is the largest global food company measured by revenues which amounted to over $98.92USD billion, as of December 31 2012 (Nestlé). Nestlé Trinidad and Tobago is a subsidiary of a larger segment of the company, Nestlé Caribbean. Nestlé produces a wide range of products including but not limited to Bottled Water, Baby Foods, Breakfast Cereals, Chocolates & Confectionery, Coffee, Dairy Products, Drinks, Weight Management, Ice Cream, Nestle Professional, and Nutrition & Health. In the breakfast cereal line, one brand – Nestlé Fitness – caters more to the increasingly health conscious consumer. This assignment examines Nestlé’s market segmentation, positioning strategies, marketing mix
Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material
Increasing demand for healthier food products. The emerging trend of buying and intake only healthy food products is a vital shift in consumer tastes and opens up a tremendous market for companies. Currently, Nestlé tries to introduce more healthy food products in cater to the
Nestlé has to face huge competition from broad range of product categories. The competition, all the rougher as, Nestlé has to deal with multinational organizations competitors with similar range of products. Moreover, the company
Nestlé’s products are categorized as business and convenience products. They different variation of products and they have a 12 product lines. Besides, they have products which are in the introduction stage, growth stage and maturity stage. Nestlé (Malaysia) Berhad are their trade name while Nestlé is their brand name. They are using mixed branding. They also provide different kind of packaging for different type of product. They are using demand-oriented, cost-oriented, profit-oriented, competition-oriented, and special adjustment approaches. Their headquarters is in Switzerland and they has 114 outlets across the world. They 7 factories in Malaysia. They are using multichannel marketing. Furthermore, they promote their products through advertising, personal selling, public relations, sales promotion and social
Nestle Product includes features that contains combinations of health and hygiene and remembering the requirements in different taste. Nestle is to be tailored to individual needs by consumers and promotion will be used to attract all the consumers.
Nestle is one of the largest food and beverage company in the world. Nearly every of the world have the manufacturing facility of Nestle. Nestle can referred to the most multinational of the multinationals. Nestlé markets approximately 7,500 brands and in can organize into the few categories such as baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. (Nestlé S.A., n.d.)
Nestlé is the oldest and largest of multinational food manufacturer that focuses on nutrition, health, and wellness (MBA Knowledge base, n.d.). The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food” for babies who were unable to breastfeed (MBA Knowledge base, n.d.). The company was establishing its first foreign offices in London in 1868 (MBA Knowledge base, n.d.). The company merged with the Anglo Swiss Condensed Milk, thereby expand their product line to include both condensed milk and infant formulas in 1905(MBA Knowledge base, n.d.). Nestlé began in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary
Demographic - Nestle’ is for everybody, Nearly all age from young to old individuals can utilize nestle' items. And every one of the 6 continents are their client. For example, Nestle' fragment into various of age. For baby, they have Nestle' baby foods while youngsters can drink Milo, Nescafe or eat ice cream, chocolate and treats. In Vietnam, Nestle has the Maggi brand with numerous sorts of Asia sause, yet Maggi don't exist in England of the difference in the geographical taste. (Kumar et al, 2013, p.205)
Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).
Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.
Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions
Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.
Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.
Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.