atmosphere in retail coffee shops, emotion-driven choices of consumers, and lifestyle behavior of consumers in the coffee shop culture. Past empirical studies show a strong relationship between store atmosphere and purchasing behavior. in-store marketing activity, total ambience and feel, in-store promotions, all-around music and lighting of the store, all exhibit a strong influence on the buying behavior of the consumer, even much stronger than the product offering itself. the results of this study
Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation?