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Competitors Of Nestle

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1.1 COMPANY OVERVIEW
NESTLÉ is the world's leading Nutrition, Health and Wellness Company.
The Company was founded in 1866 by Henri Nestlé in Vevey, Switzerland. The employ base of the company is around 2, 80,000 people and have factories or operations in almost every country in the world. It has operations in around 197 countries around the globe and has 442 factories in 86 countries.
Nestlé's association with India goes back to 1912, when it started exchanging as The NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and offering completed items in the Indian market.
After India`s Independence because of progress in monetary strategies that underscored on need of neighbourhood creation Nestle set up its first production line in 1961 at Moga, Punjab to create milk economy.
Settle has been an accomplice in India's development for more than nine decades …show more content…

in Indian Scenario are:
1. PepsiCo
2. Kraft Foods
3. Unilever
4. Mars Incorporated
5. Sara Lee
6. Cadbury
7. Danone
8. ITC
9. Amul

1.7 Distribution Network in Nestle India Ltd.
Nestle India Ltd. has its own distribution network, which comprises of 8 Mother godowns located in different regions of the country. The products from the different godowns are transported to Carriage and forwarding agent (1 in each state), from there it is transported to different distributor centers usually 1 in every city, Modern Trade Distribution centers and Super stock list( usually 1 in every city), from there it goes to different retailers, wholesalers and re-distributors to reach the end customers.

All the Nestle Distribution points are equipped with their own transportation facilities, and products are transported depending on the Golden Beat or Non Golden beat markets either twice in a week or once in a week.

Figure 4: Distribution Channel Network
Distribution Channels:
There are 11 distribution channels or counters in Nestle India Ltd.:
1. Groceries

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