Netflix Is The Largest Online Movie Rental Company On The Planet

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Introduction Netflix is a company that provides the service of delivering movies to its subscribers in the formats that are most desirable and convenient. They have a collection of 100,000 different titles in DVD, and Blu-ray discs, and stream 17,000 more from the Internet to any mobile or home device with the ability to support the service. Unlike many of the competition in this industry, they were the pioneers with a revolutionary interface for users to rent movies and developed on that interface to deliver the same ease of use provided before to our streaming users. (Netflix Inc., 2011) Mission Statement “Netflix, Inc. is the largest online movie rental company on the planet. Based in Los Gatos, California, it has a selection of over 100,000 titles that continues to grow. Alongside its DVD rentals are its more than 17,000 titles available through Internet streaming, and available instantly either through a user’s TV with the use of an external Netflix-friendly device, or directly through any computer (Netflix Corporate Fact Sheet). With zero shipping fees, late fees, or due dates, Netflix is the optimal movie rental service.” (Netflix Inc., 2011) Its mission statement, Netflix continues to grow and make new goals for itself. Its growth strategies include expanding its leadership position in online DVD rental into internet delivery of content; to make the best product, and best consumer experience, even better; to lead the expansion of Internet delivery of content by

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