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Nfl Rationale Case Studies

Decent Essays

RAY RICE CASE STUDY
On September 8th 2014 NFL team, Baltimore Ravens terminated Ray Rice’s contract after he was captured via elevator surveillance assaulting his then fiancée, now wife in February. The video outraged the nation and the public questioned NFL Commissioner Roger Goodell’s knowledge of the entire situation. In turn, the NFL gave him the light punishment of a two game suspension. Many people argued that although Goodell previously issued much heavier fines for issues such as substance abuse (Elliot, 2014). Once the story reached the light, the social media outrage was immediate. All popular social media platforms including Instagram, Facebook, and Twitter became populated by people expressing their frustrations over the situation. …show more content…

He should also disclose the fact that as soon the video was made public, he held short, emergency meeting with the other Baltimore Ravens owners and they unanimously decided to cut Rice from the team.
He should also explain that the Ravens and the NFL as a whole organization would be moving forward to put in place domestic policy that all players must adhere to in order to play in the league. The new policy is the result of numerous meetings over several months among active and inactive players, and advocates for sexual assault and domestic violence (NFL, 2014).
The new policy lays out the disciplinary actions to be taken where there is an incident that needs to be investigated including: counseling for the victims and violators, independent investigators, and a complete list of forbidden conduct (NFL, 2014). Bisciotti can close the letter by stating that they have learned from this incident and how sorry he is to have let the public down. Social media never forgets and can be unforgiving. It does not matter if the situation involves celebrities, athletes, or international corporations, no one is immune from the court of public

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