Nokia Swot Analysis Essay

The language of education in Turkey is a topic that already brought by authorities before, and since then many people debated over whether only Turkish or "Turkish+" should be used in education. The education in Turkey is in Turkish, but some minorities, especially Kurdish people, want education to be in their own language in regions where they are actually majority in population. But doing such thing would cause some problems in society. Michael E. Dickstein gives very powerful arguments about the language subject in "English Plus, Not English Only" and supports his ideas with strong examples. However, the situation differs in Turkey.

Currently, the worldwide market size for Smartphones is only about 110 millions and this becomes about 6 percent of total mobile phones globally. Market analysts expect that the share of Smartphones might grow about 18 to 20 percent by the 2012. Hence, going forward the demand for Smartphone 's OS is expected to rise significantly. (The coming Smartphone Operating System wars, 2007)

Initially Nokia was not an electronic manufacture company. In 1865 Nokia started as Timber Company near the town of Nokia, Finland and then they started second paper mill when they grew significantly in their business over the period of time. The name Nokia is derived from the river called “Nokianvirta” which is in Finland.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

In 2013 Microsoft has announced a € 5.44 billion acquisition of Nokia’s hardware and services, including mobile phones, equivalent $ 7.2 billion. The deal was completed in the first half of 2014 and was supported by Nokia shareholders. Nokia's human resources operations in 50 countries around the world were available to Microsoft. There were also some factories with design, development, production, marketing and sales of smart devices, universal phones and services

The external environment for cell phone manufacturers is shifting from basic and enhanced phones to smartphones in the developed market and spread across the product lines in the developing markets. This shift is rapid in the developed markets whereas gradual in the developing markets. The competitors such as Samsung, Motorola, Apple and Google have quickly reacted to the change and adapted well. Apple, Google and Samsung have together threatened Nokia’s position as a leader in the developed markets. Samsung and LG are

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

CustomersThey may be the loyal Nokia customers/that of competitor’s. Any Customer will look at the features that the phone

For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers. “The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and delivering the desired satisfaction more efficiently and effectively than the competition”[3]. For an organisation to provide products that satisfy customers needs through a co-ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the major aim of marketing concept.[4] Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

Smartphone market is an emerging important market and is experiencing a wave of transformation with the emergence of new players (Basole and Karla, 2011). The competition among the smartphone markets is no longer simply through physical devices but though ecosystems, or platforms. This essay is going to look at the evolution of the market so far including how it will evolve in the future, whether a few firms will eventually dominate the market as well as the core business strategy is applied to the firms.

The first generation of Apple’s iPhone was introduced in 2007. The competitive and innovative features include multi-touch interface, touch screen keypad/keyboard, a single home button phone with multiple functions, etc. Since the customer response and demand are high, Apple has released a new generation of iPhones each year. The domination of iPhones in the smartphones market surfaces the failure of Nokia to response to the iPhone. (Alexandra 2012). The operating system for all of the iPhones is owned by Apple, which is the IOS. Over the years, the sales of the iPhone have been doing great from around 1.4 million iPhones sold in 2007 to almost 170 mill units sold in worldwide in

The Mobile Industry is a rapidly growing technology industry. It is continuously innovating and expanding each day, even as the world’s population increases. We have witnessed the

Nokia was the world’s largest mobile phone maker for 14 years. The company was once acclaimed for its marketing strategy success for changing mobile phones from just a communication device to everyday fashion accessories. However, in today’s global smartphone market, Nokia has only 3% of the market share and is declining. The company’s decreasing sales was an obvious sign of vulnerability leading to the selloff of its mobile device business to Microsoft in 2013 (Surowiecki, 2013).

The Nokia Corporation poised as the best company to choose for this assignment given its sacksful flux and innovation in the industry over time and more so, it’s captivating and inspiring history. The long successful journey of this famous corporation started by Fredrik Idestam, a mining engineer The Company kicked off as a paper mill company. With time, they diversified their activities and were involved in many sectors such as rubber boots, tires, telecommunication infrastructure, electronics and cables. Currently, the corporation is best-related to the production and distribution of wireless communication technologies.