Nokia Case Analysis : Nokia

To effectively regain entry into the markets and remain competitive, the memo emphasizes on the evolution of Nokia and ensure that innovations are delivered to the market in a timely manner. Collaboration among the staff is

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

Nokia faces serious challenges in a radically altered mobile phone market. It will need to radically alter its business model and products simply to survive. At this junction, it is unclear if Nokia will ever be able to become a major player in the consumer electronics business again.

The products that are offered in this industry are essentially smartphones. Handheld devices which besides being able to use for calling and texting, are capable of navigating the web with high tech processors that allow fast speed and access to apps that range from a wide variety of categories (Books, Business, Entertainment, Music and Audio, Navigation and Travel, Shopping, Social, etc.). The smartphones really became “smart” when they were capable of basically doing similar stuff that a computer does. I still remember when Nokia was a big hit back in the early 2000s with their color screen phones, or Motorola with their “Razr”, which you may remember was the latest in design.

EV: Generally, the threat of substitutes is low in the smartphone industry as there are not definite products that can readily substitute the smartphone. Consumers rely heavily on Smartphone and would not be able to find a close substitute that has all the function of a mobile phone. Furthermore, Nokia is a long and established company with many loyal customers. These people may continue to stay faithful to Nokia and are hence less resistant to change. Also, the perceived level of product

Nokia has conducted a customer-driven marketing strategy. They segment the market by income and they have divided their target group into developing markets and developed ones. They sell phones to over 150 countries and among them European countries contributes to 39 percent of its total net sales while Asia, Latin America, and other developing markets account for 56 percent. It is shown from the numbers that developing markets are essential for Nokia.

This case study examines and discusses key issues in recent events of Nokia mobile phones. It reflects on how successful Nokia’s past, present and future advertising and social media campaigns are within re branding Nokia’s image among competitors, it will also discuss on strategic options for the future of the repositioning campaign.

Nokia is a finnish multinational communication and information technology company, founded in 1865. Nokia is headquartered in Espoo, Usimaa in the greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120 countries, did business in more than 150 countriesand reported annual revenues of around €12.73billion. The company has had various industries in its 151-year history. Originally founded as a pulp mill ,and current focuses on large-scale telecommunication infra structures,and technology development and licensing.Nokia is also a major contrtibuter to the mobile telephony industry,having assisted in the development of the GSM and LTE standards ,and was,for a period ,the largest vendor of mobile phones in the world.Nokia’s dominance also extended into the smart phone industry through its Symbian platform ,but eventually shadowed by competitors.Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use its windows phone platform on future smartphones.Its mobile phone business was eventually bought by Microsoft in an overall deal totaling $7.17billion .Stephen Elop,Nokia’s former CEO,and several other executives joined the new Microsoft Mobiles subsidiary of Microsoft as part of the deal,which was complete on 25 april 2014 .

* Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents

According to my project I am going to explain two companies; which one of them is successful at producing and selling Smartphone and one of them is, can not success at production and sale of Smartphone. Firstly I am going explain Nokia which is leader of communication industry but going to fail at Smartphone sector and after that, I am going to explain Apple, that is best at producing Smartphone and proved its quality in last 4 years. I am going to explain briefly Nokia’s history and position in industry and explain marketing strategy deeply. Soon, I’m going to explain Apple and its product Iphone and how being successful at communication industry with explaining marketing

Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications. Throughout the 1990’s Nokia was

The term NOKIA can be defined as an “EVOLUTION” in global business. In the whole Nokia revolution, under Dan steinbock traces, Nokia has become the world leader with pinpoint details and maintained its position at the top of the head in such rapidly changing technology field. The miss-steps in the technology helped the technology of Nokia. And learnt some important techniques and lessons and came back with much more passion and lessons.

Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other competitors, such as Motorola. Nokia’s excellent research and development ability was the factor why the company could defeat other competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications in 2012 and 2013, respectively. In 2014, the company’s mobile phone segment and relative patents were sold to Microsoft. Investors and critics in capital markets argued what Nokia’s behaviours could improve its market value and operation performance. Before Apple and Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail