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Nonpartisan Campaign Advantages

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While running a nonpartisan campaign that plays up political inexperience may seem a good way to get voters to the polls, in reality your best bet is to run a partisan campaign, as this will make it easier to secure financing, and you will not have to work as hard to get votes. A truth universally acknowledged in political science is that while politicians are strategic actors, voters are not. Converse’s The Nature of Belief Systems in Mass Politics broke the electorate into five groups based on the manner in which they form the belief systems that then serve to inform their vote. From this, he determined that only about 15% of the electorate has a moderate to fully formed ideology which guides their opinions and their votes (Converse 17). …show more content…

Those who will turn out to vote have to believe in the efficacy of the system, and those whose anger is directed at the system may feel that their vote makes little difference within a corrupt or overly complex system (Lewis-Becket 94). Those who do believe in the system, who feel that their vote matters, also will feel like they have much to gain from voting; rarely is this the case with a nonpartisan campaign. As benefits must outweigh costs in order for citizens to find it worth their time to vote, they must see a chance for their candidate to win, or see a potential for their party to grow in the future (Downs 48). It is thus the case that given the United States’ two-party system, and the benefits allotted to candidates within these parties, a voter is more likely to vote for a candidate within the party closest to their ideology rather than one who runs a nonpartisan …show more content…

Aligning with a political party grants you access to the support needed to run your campaign competitively, both in the form of money and the manpower needed to mobilize voters. As a candidate for a seat in the House of Representatives, you will need money in order to get your campaign off the ground and to compete with your opponent. While a nonpartisan campaign may still appeal to citizens enough to receive hard money donations from individual donors, without a party affiliation your funds will be limited. Partisanship ensures donations not only from wealthy, partisan individuals, but also from groups associated with the party. As the Citizens’ United ruling says that spending money is a form of free speech, it is not only the voters’ opinions that can affect your election, but the opinions of corporations, unions, and special interest groups. Running a partisan campaign can open your appeal to more of these groups, increasing your funding opportunities. In addition, there is a good chance that your district has been gerrymandered to favor one party over the other – by aligning with this party, you can benefit from this redistricting in order to win the

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