Our agency used 2015 Simmons OneView data to learn more about consumer psychographic and demographic patterns for Chick-fil-A and general fast food restaurant consumers.
Our group has decided to do a naturalistic observation, observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation, and a survey, a technique for ascertaining the self-reported attitudes or behaviors of a particular group, project. For naturalistic observation we decided to observe the amount of people that when in a restaurant decide to get on their phones instead of talking to one another. Our theory, an explanation using an integrated set of principles that organize observations and predicts behaviors or events, is that people who tend to communicate better at home are less likely to use their phones in a restaurant, and our hypothesis, a testable prediction often implied by
For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which
Chick-Fil-A, is one of the fastest growing chicken branches in the United States. They are also the company that invented the Chicken Sandwich. If you ever go to a Chick-Fil-A, you will know that they didn't invent the chicken, just the chicken sandwich. The reason that Chick-Fil-A puts that there is so that they can try to get people to go to there store, it is almost like a way of marketing for there franchise. The main topics are how Chick-Fil-A is passing all the other chicken restaurants, the History of Chick-Fil-A from 1946- 2000, and the History of Chick-Fil-A from 2001-present day.
In regards to our project on Chick-fil-A Secondary Research was done using the different library databases to gather information about Chick-fil-A through different articles and reports.
Students are surrounded by unhealthy food off or on campus. In a research done by nutritionists, they came to a conclusion that students without meal plans wasted more money on fast food and consumed more fast food (‘Cost and Calorie of Fast Food’). This was all due to convenience of the students without meal plans, since they cannot get into dining halls, and most do not have time to cook or do not know how to cook, therefore they turn to fast food for a quick meal. Due to the fact that there are plenty of fast food restaurants on or nearby mostly any university campus in America. Researchers in the Cost and Calorie of Fast Food also conducted that the average students waste $71 on fast food and consumed about 12,000 of fast food per month (pg.944). People may say that it is the students fault for not eating right or wasting money on fast food, but it’s actually the colleges that deicide what type of food to surround its students with. There is no escaping fast food on a college campus in
To many, Northeastern’s dining halls rank fairly well in comparison with other schools. Although there have been many complaints that the menu is rarely changed, Northeastern does tend to offer a varied selection of food. In a recent survey, students were asked to rate Northeastern’s dining halls on a scale of 1-5, 5 being the best. About 36 percent surveyed ranked the food a “3” and about 57 percent ranked it a “4.” In general, Northeastern students think decent things about the dining halls. Some of the complaints however, included that there are a lot of fried and fattening foods, repetitive menus, and that vegetarian food is not always readily available; you sometimes have to wait for it to be cooked for you (e.g., veggie burgers).
Our poll was to ask people their favorite fast food restaurant. We thought that out of Chick-fil-a, Zaxby’s, McDonald's, and Wendy’s the most popular would be Chick-fil-a. We also thought that McDonald's would be the least voted for. Chick-fil-a was the most voted for because “The chicken is high quality and delicious” (Murray, Gavin. Personal interview. 3 September 2015.). Zaxby’s was the next most voted for by the reason of it being “ the most tasteful” (Do, Anh. Personal interview. 3 September 2015.). Wendy’s was voted 3rd most due to it being “Cheaper but is still tasty” (Giordano, Vince. Personal interview. 3 September 2015.). McDonald's was voted for the least but was still said to be “ Delicious!” (Roshak, Joseph. Personal interview.
The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at
A good leader is one that motivates others to do well, not because they have to but because they want to. A great leader knows and understands their vision and is unwilling to compromise their values or morals to achieve success. Not all influential leaders are publicly known for their accolades. It is not until something negative or perceived as negative is brought to the public’s attention that these leaders are judged; such is the case of Truett Cathy, the founder of Chick-fil-a. Standing firm on this beliefs in God and Christian principles he turned a small diner into the multi-billion dollar company, Chick-fil-a that generates more profit in 6 days, than its competitors in 7 days (Williamson, 2014,
I have certainly not heard anyone say anything cynical about Chick-fil-A’s customer service. Seemingly, the workers are constantly in an upbeat and serving mood. Occasionally, I would joke and exclaim “Chick-fil-A employees treat me better than my own family,” just to emphasize how courteous the employees are. Optimistically managing customer relationships is the essence of a successful organization and Chick-fil-A has proven that to be true, coupled with grade A customer service. In a world where it is rare to receive exceptionally mannered and courteous customer service from fast food restaurants, Chick-fil-A is in a category of its own excelling past customers expectations. According to Fast Company, at the end of each transaction at Chick-fil-A,
For this research project the restaurant that I decided to go with was Chick-fil-A, the company is best known for specializing in chicken sandwiches and the invention. I not only made the decision to use this restaurant because of its popularity, but also because I find the dynamic of it as a whole to be pretty fascinating. The company's culture is influenced by its founder's Southern Baptist beliefs, which is why all Chick-fil-A restaurants are closed for business on Sunday. Religion and business are two elements that generally aren’t supposed to go together especially when people can be so iffy about the topic, so to me it’s really cool to see an establishment that was not only able to implement that on a large scale, but also be able to
There are numerous simple schedules that take place when performing the operant of fulfilling an order for a guest as a Chick-fil-A employee. Once the guest has entered the store (discriminative stimulus, SD), the employee taking the order must signal to the guest (operant, R) that they are available and ready to take their order (variable interval, VI-5sec). The guest recognizes the signal (SD and secondary reinforcer, SR+) and proceeds to walk towards the direction of the signal (VI-5sec). Once the guest has arrived at the designated area (SD/SR+), the employee then greets the guest by saying, “Hello, are you dining in with us today?” (fixed ratio, FR-1). The guest responds with, “yes, we will be dining in” (SD/SR+). The employee presses, “dine in” on the point of sales (POS) monitor (FR-1) and asks the guest, “What would you like to order?” (FR-1). The guest then begins telling the employee what they would like to eat (SD/SR+). As the guest is talking, the employee begins ringing up the specific
How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.
Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food