Ohio's Dairy Industry

Milk and dairy products are in great abundance throughout the state of California, and is a constant stream of revenue for the state. Therefore, the CDFA sees it fit to make sure that all of the dairy and milk that is produced locally is safe for consumption and that it will live up to a certain standard set by the department. As described in the mission statement from the CDFA, “The Milk and Dairy Food Safety Branch (MDFS) is charged with the mission and responsibility of ensuring that California's milk, milk products, and products resembling milk products are safe and wholesome, meet microbial and compositional requirements and are properly labeled.” (cdfa.org) As milk and dairy is also a big staple of interstate commerce, it must be adequately prepared even when conditions are less than ideal. A big example of this is seen when we examine the effects that the long drought has had on the crop. Some farmers from outside of the state have even tried to persuade California farmers into moving. As CNBC states in an article, "Increasingly every year, there are more states showing up at the World Ag Expo to entice California dairies to move to their states, and they're finding a receptive audience.” (Daniels) The promise of a stable water supply and the chance to be more competitive in a smaller state is apparently attractive to some farmers, and they seem to be weighing up their options. Without sufficient

In response to your concerns of the possible conducting Research Market Testing on multipack holders to hold six, 6 oz. cups of Clover Valley Yogurt together. If we choose to invest in conducting Market Research, it will support the decision of whether continuation of investing, producing, and marketing the multipack yogurts will be a profitable, and a permanent addition to the Clover Valley Dairy Company product line.

The Ontario Dairy Herd Improvement Corporation, run by general manager John Meek, aims to improve the efficiency and profitability of dairy farming through an accurate, rapid, and cost effective milk testing service. Milk testing is an essential herd management component for all dairy processors as it measures the amount, quality and contents of the dairy products. Supply management agencies limit milk production; thus, profit is maximized through acquiring premiums from quality dairy with high levels of protein and butter fat as opposed to mass production and distribution. The dairy herd is the largest source of revenue for farmers, data from milk testing helps maximize milk production as farmers

In 1990, there were over 9300 dairy farms in Ontario housing almost 450,000 cows. The farm-gate value of milk produced exceeded 1.3 billion dollars. At the retail level, dairy product sales in Ontario exceeded 4 billion dollars. The number of dairy herds in Ontario on a milk-testing program had declined from about 7100 in 1985 to 6000 in 1990. Moreover, a continued decrease was projected.

In the US today cattle are part of everyday culture. With more than 93 million cattle in the dairy and beef industry, and tens of thousands in the rodeo business, cattle are definitely a huge part. Lately, there has been many concerns with the bovine friends along with multiple misconceptions. Rodeos may look tough on animals, and todays society is not educated well enough on the beef and dairy industry. People don’t realize that these animals are happy, healthy, and very well cared for.

Ohio’s strongest economic industry is Agribusiness. Through agriculture, Ohio farmers have rooted a connection throughout the globe in feeding and supplying resources needed in life each day. Since the 1800’s native Ohioans have relied on agriculture not only for a source of nourishment but as a means of making a living. Ohio 's original settlers, the Native Americans, supported themselves through farming. “The Indians grew corn, beans, squash, pumpkins, multi-colored Indian corn, numerous varieties of beans, including kidney beans, navy and pea beans, pinto beans, great northern marrow beans, and yellow eye beans. Ohio Indians grew many other vegetables, including turnips, cabbage, parsnips, sweet potatoes, yams, and onions and leeks” (Agriculture and Farming in Ohio). “The Europeans introduced the watermelon and muskmelon into North America in the seventeenth century, and Indians in the interior were growing these fruits within a few years” (Agriculture and Farming in Ohio).

Dairy farmers should make sure their businesses are in the right shape to seize the opportunities

Where do happy cows actually come from? Most of our minds create an image of large fields where cows and other animals are free to roam and graze. In reality, however, most farms today are actually large corporate factories, not the vast fields and red barns that most Americans imagine. These consolidated operations known as CAFOs (Concentrated Animal Feeding Operations) are able to produce meats in high volume but have little to no regard for animal or human welfare, the environment, or food safety. CAFOs in the United States are able to produce and process these large amounts of meat year-round by providing sheltered farms for a range of livestock such as cattle, swine, and sheep. However, within these farms animals are

Despite all the positives of the milk industry, there are a few negatives. One such negative is milk doesn’t naturally posses iron. Also there are currently limited options for lactose intolerant people. They can drink products such as almond milk, but don’t get the same nutrients as from regular milk. PETA also has a voice in this; They believe that farmers are the evil force, stealing baby calves from their mothers just to kill them. The PETA organization is also of the opinion that cows are in pain when being milked and therefore should just be left alone. While none of this true, they have managed to convince 1000’s of people that cattle should be left to their own devices. Following this PETA has announced that branding and dehorning is wholly unacceptable because it causes that cattle too much pain, ignoring the fact that the calves don’t remember it and that the procedures are only done for the safety of both farmer and

Canada 's dairy sector operates under a supply management system based on planned domestic production, supervised pricing and strict controls on dairy product imports. The system was adopted for industrial milk in the early 1970s to address the unstable prices, uncertain supplies and fluctuating producers and processor revenues which were common in the 1950s and 1960s. By enforcing this system, farmers attempt to strike the most accurate balance between supply and demand of dairy products (Canadian Dairy Commission, 2010).

space available, holding area dimensions and capacity of milking parlor, animal body size and age, and body condition, stall size and condition,

Schools are starting to make nutritious drinks for students. I disagree with the idea, people don't like plain milk they like chocolate and strawberry milk. But on the other hand, most people would agree with this idea because they won't their kids to become big and strong.

In 1993, the California Milk Processor Board, a non-profit run by the California Department of Food and Agriculture, was created. Their mission was to confront the issue of decreasing milk consumption, as Americans were choosing soda and juice over milk. The board asked advertising agency Goodby, Silverstein & Partners for help with ideas regarding a campaign to increase milk sales and consumption. Initially, the agency was caught off guard, because they viewed milk as something boring and common, not in need of an ad campaign. Goodby explained the challenge: “We have all tried it. Most of us already own some…Milk is not new. It is not improvised…There is very little to say about it.”

There is presently much controversy regarding the idea of unhealthy foods and how companies shamelessly market these products to children. Individuals in the food and beverage industry constantly promote the belief that they are actively involved in providing society with important information concerning what is healthy and what is not. Moreover, most promote their products as having no negative effects on individuals who consume them, as doing otherwise would surely reflect badly on their businesses. It is generally known that children are vulnerable because they have very little experience in filtering information and food companies take advantage of this by introducing diverse methods to promote their products even with the fact that it is likely for children to get sick as a consequence.

This paper explores the effectiveness of a Got Milk advertisement featuring actress Hayden Panettiere. First, this analysis will examine the producer of the advertisement, Goodby Silverstein & Partners for the California Milk Processor Board, noting its mission to promote the benefits of drinking fat-free or low-fat milk. From there, it moves into a discussion of the Got Milk campaign and how Hayden Panettiere can promote their healthy lifestyle. This paper will also analyze the creation of Seventeen magazine, as well as explore the audience it reaches to make the message effective. Overall, by analyzing the advertisement and the message it promotes, women and teenagers will most likely accommodate the message and reconsider milk as a viable drinking option.