1. Introduction
This report focuses on the case studies of the Levi Jeans workers and the California Auto Club reengineering customer service.
It looks at operations management as a source for gaining a competitive advantage and overcoming potential problems experienced within and organisation or workplace.
The questions to be reviewed are as follows:
Jeans Therapy - Levi's factory worker are assigned to teams, and morale takes a hit:
1. What went wrong with Levi's move to teams in their plants?;
2. What could Levi's have done differently to avert the problems?;
3. Devise a team incentive plan that you think might work; and
4. Do you think the need to move jeans production offshore was inevitable? Could Levi's have done anything to
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3. What could Levi's have done differently to avert the problems?
In 1993 Levi's hired a consulting firm to analyse the problems, concluding the company should start from scratch and include all parties in redesign of pay structures and work processes. In hindsight, it is simple to say that Levi's should not have phased out the old system as it seemed to be working. Having said this, with the introduction of the new system, there could have been greater emphasis placed on getting it right. What could Levi's had done better?
According to Keogh (2003), motivation is one of the most loaded nouns in the English language. It has an intrinsic negative, as well as positive, connotation and its trigger is different for each individual. In a corporate context, well-motivated employees can enhance a company. Those with poor motivation can generate serious workplace problems.
3.1 Abraham Maslow's hierarchy of needs
In the late 1960's, Abraham Maslow developed a hierarchical theory of human needs. He set up a hierarchical theory of needs in which all the basic needs are at the bottom, and the needs concerned with man's highest potential are at the top. The hierarchic theory is often represented as a pyramid, with the larger, lower levels representing the lower needs, and the upper point representing the need for self-actualisation. Each level of the pyramid is dependent on the previous level. For example, a person does not feel the second need until the
Maslow’s Hierarchy of Needs is a structural progression of psychological and physical needs. Maslow hypothesized that there were two distinct types of needs: deficiency needs and growth needs2. The deficiency needs,
2. What were the weaknesses of each of the following methods of stabilizing the industry?
With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.
Maslow 's hierarchic theory is represented as a pyramid, with the lower levels representing the more fundamental needs, and
Psychologist Abraham H. Maslow is the developer of Maslow’s hierarchy of needs. The theory covers human behavior in terms of basic requirements for survival and growth (Cengage, 2002). The theory was developed in the early 1960’s. During this time psychology was taken over by two different views. One side was the human behavior and the other one was the behaviorist. Maslow explained that psychoanalysts had not accomplished the task to consider the behavior of healthy humans. He also mentioned that many subjective experiences that related with human behaviors were being ignored by behaviorist. In the beginning Maslow examined motivations and experience of many healthy individuals. He recognized that there are many requirements in this theory that are important for human survival and to help motivate individuals. He conceptualized different human needs as a pyramid with five levels in
1) Issue – The team wants to develop new ventures and wants to keep it in house. They realize that everyone has things that they are working on. They start thinking of pulling warehouse staff to assist with order fulfillment, but right away Maria says no that it is not cost efficient to outfit them with new hardware. The
Abraham Maslow’s theory, Theory of Hierarchy Needs, is a motivational theory in psychology that has a tier model of the five things a human needs. Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. The five stages, from bottom to top, include Physiological needs( food, water, warmth, and rest), the second stage: Safety Needs ( security and safety), third stage: Belongingness and love needs ( intimate relationships and friends), the fourth stage: Esteem Needs (prestige and feeling of accomplishment), and finally the last stage: Self-actualization ( achieving one’s full potential, including creative potential). The five stage model can be divided into
Abraham Maslow is a psychologist who had developed the Hierarchy of needs model in 1940-50s, and the Hierarchy needs theory is still being used to day and for understanding the human motivation. In his hierarchy he believes that people are motivated to achieve certain needs. And when a human had fulfilled a person would seek to fulfil the next one. Maslow’s hierarchy needs is concerning the responsibility of service providers to provide a
Maslow’s Hierarchy of Needs: Maslow was a psychologist who lived from 1908 to 1970. He established a hierarchy of needs for all human beings in the setup of a pyramid. Those at the bottom of the pyramid had to be filled before moving up to the next level of needs.
As it was mentioned before, the key idea of Maslow’s Hierarchy of Needs theory relates to the existence of several sets of motivation and needs that govern human behavior. Hence, the major concepts of this theory include certain needs that are grouped into sets based on their place within the hierarchy of all the needs. The first version of the theory has five needs, which are divided into
4. Should Hawthorne move to the corporate-owned store model for PK retail stores? Why?/why not?
Abraham Maslow’s hierarchy of needs model is implemented off a hierarchal pyramid which is renowned as one the most motivational theories, it is mainly incorporated with business dynamics, and it can also be used when relating to cultural diversity. Maslow 's hierarchy outlines in a hierarchal order as drawn upon by (Patrick.A.G, 2003) quoted by Maslow that the needs are ' 'Physiological, safety, social, self-esteem, and self-actualization ' '. The physiological needs are the basis that an individual will attain such as, basic human needs which incorporate survival, food and shelter. After the physiological needs have been met, safety and security is the next priority need on the hierarchy,
2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.
As I seek to enter the workforce/company, one of the first things that I wish to remember is the importance the company has placed on their strategic planning and goals. How decisions made by this team will directly affect the operations, finance, accounting, purchasing and administrative departments. The things that help to make any organization successful, are the value the organization places on their strategic, and operational goals. Therefore, before taking a position with a company I hope to learn as much as I can about the various functions of the company, and how each department works with the next in order to achieve these goals. Thus, I hope to use the knowledge I have gained in this class in operations management to access the company’s operational strategies. This should be reflective in their mission and vision statements as well as their financial reports. I would also look for the value they place on ethics, corporate responsibility and giving back to the community. I feel a company’s success will be directly tied to how effective they are in meeting the daily challenges of processes/production/service, operations, and sales. The value placed on these specific areas will be evident by their success and reflective in both their short and long term goals, in their financial statements.
He placed the most basic needs at the bottom of the pyramid and the most advanced needs at the top of the pyramid. According to Maslow , when people satisfy one level of need, they then move up to the next level. In his theory, the most basic need is the survive – to have enough money to buy food, shelter and necessary clothes. When they have satisfied the need for survival, they then need to feel safe and secure – perhaps from unemployment. So that second level of need is the security. After that, people need to belong to a group and to have friends – these are their social needs. They then move on the needing status. At this stage they need to be respected in the community, to be esteemed, and to be given recognition for what they do. When all these needs have been satisfied, people finally have self-actualization needs. This is ambition to achieve as much as they possibly can – perhaps to be promoted to high-level position with more responsibility. (Jane, 1999) 4