Disruptive and transformational technologies typically appeal to segments of the market that are undeserved, and not to the main stream of the market (Shane, 2009). These technologies have the ability to make traditional tools and processes obsolete virtually overnight. In this paper I use Netflix as an example of a disruptive technology and Toshiba– NEC’s HD-DVD as transformational technology. I begin with a discussion of disruptive technology. Afterwards, I will speak on the success of Netflix; explain the disruptive and shifting technology created once it sustained itself in the market. I then provide a review of transformational technology and explain the transformational change to HD-DVD and the failure to capture and sustain a …show more content…
In August of 2002, Toshiba -NEC proposed the next-generation optical disc format HD DVD (Williams, 2008). HD DVD (High – Definition/Density DVD) transformed the way we view digital media in the early 2000’s. It was predicted that the HD DVD would be the successor to the standard DVD format.
As the creator of the successor to the standard DVD format, Toshiba created a paradigm shift phasing out the standard DVD which played at 704 pixels by 480 pixels and introduced HD DVD which plays at 1920 pixel by 1080 pixels ("The difference between," ). The HD optical disk held up to 15GB on a single side and produced a crisp picture for in home entertainment. The HD DVD Promotion Group was a group of manufacturers and media studios formed to exchange thoughts and ideas to help promote the format worldwide (Rapid Response Team, 2006).
With marketing and management Toshiba convinced companies such as Paramount Pictures, Universal Pictures, Warner Bros. Pictures, HBO and New Line Cinema to announce support for the HD DVD format. This shift in technology, with the help of HDTV, moved in-home entertainment to new heights. Toshiba-NEC were able to capitalize on the market meeting the needs of the PC – industry – driven – optical – drive business and the next generation DVD media ("Toshiba and nec," 2002). As Toshiba-NEC and its supporters pushed
Optical Drive Sony High Speed DVD RW Drive: The optical drive serves the purpose of if some games and programs require that they be downloaded of a disk it should not be an issue with this optical drive. In addition because of this computers high performance and quality the drive is multimedia capable which means that movies will also be playable on the computer.
Occasionally, people use to go out and rent DVD’s to watch a specific movie from rental stores. Advancement in technology has brought a sufficient change in customer’s behaviors, today DVD rental stores have almost gone. Moreover, by time we saw enormous increase in channels being provided by cable providers, but today even that has been replaced by streaming media devices, thus my time, role of cable providers might also disappear due to the introduction of devices such as Netflix, Apple TV etc. “DVD sales have also been hit. The Los Angeles-based Digital Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while DVD rentals were flat.” Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern
Retail spending on discs remained strong, indicating that physical and digital formats will continue to coexist in the marketplace. While overall disc unit sales were down 6 percent form the previous year, sales of movies and TV shows on Blu-ray continued to offset the decline in DVD sales. Sales of Blu-ray disc grew by 7 percent and accounted for 20 percent of total disc sales, up from 18 percent the previous year (Consumer Report 2013)
But due to recent emerge of Digital Video Disks (DVDs) Star River Electronics does need to face some problems. The conditions got worsen with the recent resignation of their former CEO. The new CEO Adeline Koh needs to face these problems. Digital Video Disks (DVDs) are expected to cut into the CD-ROM market in the very near future, but with 5%
36). The cinema industry is being affected by the fast turnover rate of movies playing at the theatre to online releases, the increasing trend of online streaming of movies, and adopting sustainable practices. Cinemas are facing a more competitive environment due to the growing accessibility of home theatres and evolving consumer preferences. However, the major issue within the industry is the presence of online movie streaming becoming more popular. Canadians are presented with many platforms on which they can access content on numerous devices as well as at home. As the market and media platforms continue to evolve, it is important that each company in the cinema industry understands how to keep up technological developments and engage with their
With the advancements in home entertainment systems, consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Home entertainment systems have also made a large impact on the theater industry. In 2005, this technological advancement was the most sought after electronic system for new homes. It seems that consumers have finally said no to the rising price of movie tickets and concession stand snacks and beverages.
The competition is limited in this category offering only the basic views dealing with DVDs & high definition games.
But due to recent emerge of Digital Video Disks (DVDs) Star River Electronics does need to face some problems. The conditions got worsen with the recent resignation of their former CEO. The new CEO Adeline Koh needs to face these problems. Digital Video Disks (DVDs) are expected to cut into the CD-ROM market in the very near future, but
As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.
When it comes to DVD 's how many of us actually no the process of them being made or when they were actually produced? Not many, we know that they have been around for years and have progressed in different types of DVD 's such as blu rays. But “in the early 90 's two high destiny optical storage standards were being developed: one was the multimedia compact disk (MMCD) backed by Phillips and Sony, and the other was the super density disk (SD), supported by Toshiba, Time-Warner, Matsushita Electric, Hitachi, Mitsubishi Electric, Pioneer, Thomson, and JVC.” (“History”) Lou gerstner was acting as a matchmaker which led to uniting the two camps behind a single standard. This resulted in a repeat of the cost format war between VHS and Betamax in the 1980 's! While Phillips and Sony have their own ideas, the abandoned the MMCD format and went with Toshiba 's SD format which
We have looked at the history of DVDs and blu-ray discs. We have also looked at the storage capacity, interactivity, and playback resolution of the two formats. It is expected that the demand for blu-ray, due to the rising popularity of the format, will increase. By the manufacturers making their blu-ray players backward compatible you can play your collection of DVDs on a blu-ray player. Whatever your preference is, sit back and enjoy your movies.
Before the advent of movie rental stores, to watch a new movie, people had to go to theatres or cinemas spending a lot of money. Video rental was the answer to the new needs. Since the 90s, video rental industry has become a very big business; in those years, rental prices rose as more and more people began renting movies. At the same time, new players entered the market creating strong competition inside the industry. In the last years, the field of home entertainment has changed dramatically because of the presence of Internet and new technologies (Recorded DVD & Video in the United States, 2009).
The purpose of this essay is to explain the factors behind consumers, retailers and movie producers support towards Blu-Ray versus HD- DVD and discuss the criteria behind selection of the former being a dominant design.
With the introduction of new technologies and the development of electronics products, people are now having more opportunities to view movies. However, home viewing is still the most popular way of watching movies. Accordingly, Movie rental has become an industry. This essay will give a detailed analysis of the global leader in the movie rental industry, Blockbuster.
“Nearly every night you’ll see prime-time network TV shows that begin with a ‘Simulcast in High Definition’ message.” (Kindig) The fact is that the number of programs broadcast in HDTV is steadily increasing. But when did it all begin?