Outback Steakhouse International Marketing Analysis Report

We came up with a significant amount of research regarding our business the well known “ Chipotle Mexican Grill “ we conveyed to bring it to Sydney australia ; just like america our company will have to adjust to the different appetites , we must understand what their likes and dislikes are . Statistics show that in all total we have an annual revenue of 826.9 million dollars and employed over 37,00 employees with an average of more than 1,500 locations. Moving the mexican grill that specializes in serving burritos , salads , tacos , bowls and much more to sydney will result in a big investment in the food chain industry making it more profitable and likeable .

Ruth’s Chris is a steak house that has been franchised all over the world, with a consumer recognizable name that is widely popular for their brand and calling. Ruth’s Chris began in 1965 when Ruth Fertel mortgaged her home and bought a steakhouse that had 60 seats called Chris Steak House in New Orleans (Peter & Donnelly, 2013). Twelve years later, in 1976, the restaurant suffered a kitchen fire and was destroyed. Ruth had the drive not to let that destroy what she loved. She purchased another property shortly after and called it Ruth’s Chri. One of her regular customers convinced her to allow him to franchise the restaurant, and by the 1980’s Ruth’s Chris was a global brand.

The five forces examines the dynamics within an industry. Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition and profitability over time. Understanding the structure of its industry is also essential to effective strategic positioning.

Porter’s Five Forces was developed in 1979 by Michael Porter as a framework to assess and evaluate the competitive position of a company in an industry. It is based on the theory that there are five forces which identify the attractiveness and competitive strength of an industry. It is helpful to gain an understanding of a firm’s current positon and the position that the firm may look to capture in the future. Porter’s five forces are also used to

• Market and resource seeking: “this motivation was particularly strong for companies that had some intrinsic advantage, typically related to their technology and brand recognition, which gave them a competitive advantage in offshore markets” (Bartlett & Beamish, 2014).

As an organization, Outback, is a mid-tier quality restaurant that specializes in a specific type of food (steak) and has signature products like the Blooming Onion appetizer. Taking into account the particular market that Outback caters to, the similar chains that compete with Outback would include LongHorn Steakhouse, Ruby Tuesday’s, and Red Lobster.

In 1982, Jim Disbrow and Scott Lowery opened up their first restaurant and called it “Buffalo Wild Wings & Weck” near the campus of The Ohio State University. The two entrepreneurs grew the restaurant to thirty-five restaurants over the next twelve years. Unfortunately, the cost of the growth was potentially bankruptcy-inducing debt. In 1994, Sally Smith became Chief Financial Officer and two years later became Chief Executive Officer. Under Smith’s leadership, Buffalo Wild Wings escaped the throngs of debt and prospered for almost a decade before going public in 2003. In an effort to target a larger audience and build their brand, Buffalo Wild Wings revamped its restaurant in 2012. This meant removing “Grill & Bar” from its name in addition to a refreshed logo and redesigned restaurant (Buffalowildwings.com). Today, Buffalo Wild Wings is the premier sports-bar in America for sports fans, but also a great option for families eating out. This paper will analyze current remote and external environments that shape the business strategies that have led, and should lead to another decade of excellence.

At its core, Porter’s 5 forces describes a firms overall ability to compete in a market. We discuss our analysis of the 5 forces and how they affect SAS Corporation and its stakeholders. Please examine Figure 1.1 to view a diagram that depicts the 5 forces.

2. How Porter's Five Forces of Competition impact the company Porter set out his famous Five Forces model in chapter 1 of his 1980 Competitive Strategy: Techniques for Analyzing Industries and Competitors, which has now become the dominant paradigm for the "Structural Analysis of Industries." The model places supply chain forces on the horizontal access and market structure vertically above and below industry competition, which they all point to as the center of potential profitability (Hitt, Ireland and Hoskisson,

Austin’s Chophouse, in Melbourne, crafts an array of classic American steakhouse-style dishes in its friendly and relaxing restaurant. The shrimp gratin with roasted shallot garlic butter, roasted tomatoes, limoncello, parmesan and toast points and the heart of palm salad with bacon dust and mustard vinaigrette make superb starters. Some of Austin’s Chophouse’s specialty entrées include the tender and juicy 6oz. prime sirloin or the 16oz. bone-in ribeye, both available with caramelized onions and mushrooms, the poached salmon with dill caper remoulade and the sumptuous chicken pot pie. Sandwiches, like the monte cristo made with ham, cheese and blackberry compote in a crispy egg-batter and the fried green tomato BLT made with candied bacon

The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in.

Porter’s five forces analysis is a tool is useful for us to analyse the threat of competition in an industry. Porter believed that the industries were influenced by five forces; competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and the threat of substitutes. Analysing these areas can allow you to see attractiveness of the market and find a competitive advantage.

In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili’s Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture Partners, was founded in 1987 after Sullivan and Basham sold their Chili’s franchise to fund their venture and they invited Gannon to join. In 1988 the trio opened their first two restaurants in Tampa, Florida.

Porter’s five forces analysis not only provides the ideas to create the strategic plan but also assesses the attractiveness of an industry.

1. Describe how the value proposition that Middleby offers to a casual dining chain, like Outback steakhouse, might differ from one that is offered to a fast-food customer, like Papa John’s International.