Over Exaggeration In The Onion

In this article from The Onion it uses many rhetorical strategies and satire to show how products are marketed to consumers. In this article it makes up a fake story about “MagnaSoles” and gives all positive views and quotes to show the reader how products are marketed to consumers. In the article they use scientific tone, complex diction, and great syntax to show how products are marketed to consumers.

In this article released from The Onion the writer uses satirical strategies such as sarcasm, humor, and mockery to show how easily customers fall into the outrageous claims made by marketers.

The article released from The Onion, establishes satire through the use of humor and mockery in order to reveal the reality of the process of products being marketed to consumers. The Onion achieves this satire by demonstrating how products such as MagnaSoles can lure in gullible consumers through the outrageous claims that their product is described to do.

MagnaSoles Marketing advertisers always have a specific group of people in which they target their product towards. They use certain strategies designed to appeal to these target groups. In the article from “The Onion,” the writer uses irony and sarcasm in order to criticize the gullibleness of consumers in marketing along with advertisers and their scheming strategies. First, one of the primary rhetorical strategies the author uses is irony.

The author produced a parody of shoe sole insert companies who want to sell their product. Products are marketed to consumers by elaborating

In the Onion’s article consumers are being very gullible when it comes to purchasing the soles and the capability that the soles have to heal their serious injuries. Dr. Bunt in the article is claiming that the soles are unlike any other soles sold on the market, because they allegedly held special healing powers and properties. “What makes MagnaSoles different from other insoles is the way they harness the power of magnetism...align the biomagnetic field.” A lot of the words Dr. Bunt, who invented the MagnaSoles, is using are big sophisticated important sounding words that basically don’t even relate to anything they are talking about and describing. But at the same time exaggerated and falsified claims and what the soles can do as you walk. The other doctor in the article who "discovered" terranometry gives facts relating to how the soles work so efficiently and effectively with the Earth that he supports Dr. Bunt's claims.

Studies show that there the word gullible written on the ceiling above. In the article, The Onion, the writer talks about how people are gullible and fall for commercials. In the article the author used certain rhetoric devices that other commercials would use to make their product to seem legit. Barry, who wrote a mock press release that was published by The Onion claims that people who fall for ridicules commercials are fools by using ethos, imagery, and pathos.

Throughout the essay hyperboles are used for exaggeration to make fun of how consumers pull in their customers. One of the inventors of the shoe insert calls the insert a, "a total foot rejuvenation system." The exaggeration put on the insert clearly shows how the author is ridiculing advertisers for their fake propaganda. The statements in the essay confirm that consumers

In the mock press release from The Onion, the author satirically mocks how products are marketed to consumers. Playing on the stereotype of gullible consumers ready to believe anything they hear about a product is true, the author creates a parody of typical medical commercials. The author combines many satirical strategies and adds in humorous moments in order to critique ad campaigns that use false claims and the ignorant customers that buy from them. In the article, the writer lays on a false sense of ethos.

In the satirical piece, by The Onion, the author uses a heavy amount of sarcasm and mockery in order to satirize marketing techniques used to sell products on TV. The Onion satirizes any and all techniques used in one go. But mainly focus on focus on using sarcastic mockery/ ridicule to humorously identify the technique and expose just how ridiculous these strategies truly are.

In the video, 39 cents by SNL, and the article, The Onion, satire was used to provide commentary on the social issues of poverty and hunger in Africa. In SNL’s example, they made the video comical, or a parody. Using a parody helps to keep the person watching’s attention and helps them realize how serious the issue actually is. The video started out by saying “the only mistake was being born poor”, as if they could help it. This is trying to get you to think and feel bad about how it’s not their fault. They then go into saying that for just 39 cents, or the amount of a coffee you can save a life. As this is being said the “poor” people are asking for more money saying that that isn’t enough. He also then goes onto say that they are very LUCKY

c. The author uses literature as he cites other literary works, websites, and research findings from other authors in order to support his main points throughout the text. In addition, the text’s citation style is APA in-text citation as Waisanen uses research findings, words defined by other authors, and examples of video clips from the Onion News Network to compare, support, and define his thesis and central idea of his paper. This is shown throughout the text; for instance, an example of research findings is on page 510 where Waisanen states the researcher findings of Achter (2008) on “… understanding and comprehending new parodies such as The Onion yet there is still much work to reveal the parody that is portrayed and illustrated to news

Throughout the parody of a shoe insert commercial, the author utilizes overly scholarly language, making the shoe insert seem more appealing than it actually is. Overly scholarly language teamed with the hyperboles such as the claim made in the article that, “‘MagnaSoles utilize the healing power of crystals to restimulate dead foot cells…’”, is what gives the article it’s sarcastic tone. The sarcasm lies in the outrageous lengths most advertisers are willing to go to, in order to convince people to buy their product, which is what this parody is doing by claiming to “restimulate” the dead

To advertise red palm oil to his consumer audience, Dr. Oz employs arguments and persuasive devices with the intent to mislead. One such technique was the use of slanted phrases, or using language that carries emotional charge or bias to leads the audience to take a

A recent Survey conducted by Harvard University found that The Onion is America’s “most reliable news site”. The report claims that 23,256 out of the 23,255 respondents said that they believe The Onion publishes the most reliable information, followed by Fox News. That’s almost 50% of students surveyed who believe “The Onion” is most reliable! Some of the people surveyed gave The Onion a five-star rating.