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Explain The Limitations And Constraints Of Marketing

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P2
Describe the limitations and constraints of marketing
Businesses need to ensure that their marketing plans and activities are within the limits of the law. These laws are called the consumer laws they make sure that the businesses do not do anything illegal. There are five main consumer laws these are
The Sale of Goods Act 1979
The Trade Description Act 1968
The Consumer Credit Act 1974 and 2006
The Data Protection 1998
The Consumer Protection from Unfair Trading Regulations 2008
I will be explaining three of these laws are, who does it apply to and how does it affect the businesses.
The Sale of Goods Act 1979
Sales of goods act requires traders to sell goods that are as they are described and of satisfactory quality. It also …show more content…

ASA
The legislation affecting on what the business can and cannot say about their products and services, marketing activities are observed by the independent Advertising Standards Authority (ASA). The ASA is an industry body, rather than a part of a legal framework; it promotes and maintains the British code of advertising, Sales promotion and Direct marketing (CAP). This is a set of rules and standards that businesses follow when marketing, it is to Keep within the legal framework, protect customers from false claims, and create an even balance for advertisers.
For example virgin media ad was misleading it said that there speed was 40mbps faster however virgin is slower also The Advertising Standards Authority has banned two Virgin Media broadband adverts for promoting “unlimited downloads” with “no caps” on data usage because the ISPs Traffic Management Policy was found to contradict this by imposing an “immoderate” restriction on customers service speeds. Virgin were reducing the download speeds of some customers by -50% and the ASA described this as “not moderate“
Pressure groups
Pressure groups are organisations of people who believe in the same cause which have strongly held views and wish to influence some aspect of society. They are Groups of people working together usually have more effect than individuals.
The methods

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