P2
Describe the limitations and constraints of marketing
Businesses need to ensure that their marketing plans and activities are within the limits of the law. These laws are called the consumer laws they make sure that the businesses do not do anything illegal. There are five main consumer laws these are
The Sale of Goods Act 1979
The Trade Description Act 1968
The Consumer Credit Act 1974 and 2006
The Data Protection 1998
The Consumer Protection from Unfair Trading Regulations 2008
I will be explaining three of these laws are, who does it apply to and how does it affect the businesses.
The Sale of Goods Act 1979
Sales of goods act requires traders to sell goods that are as they are described and of satisfactory quality. It also
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ASA
The legislation affecting on what the business can and cannot say about their products and services, marketing activities are observed by the independent Advertising Standards Authority (ASA). The ASA is an industry body, rather than a part of a legal framework; it promotes and maintains the British code of advertising, Sales promotion and Direct marketing (CAP). This is a set of rules and standards that businesses follow when marketing, it is to Keep within the legal framework, protect customers from false claims, and create an even balance for advertisers.
For example virgin media ad was misleading it said that there speed was 40mbps faster however virgin is slower also The Advertising Standards Authority has banned two Virgin Media broadband adverts for promoting “unlimited downloads” with “no caps” on data usage because the ISPs Traffic Management Policy was found to contradict this by imposing an “immoderate” restriction on customers service speeds. Virgin were reducing the download speeds of some customers by -50% and the ASA described this as “not moderate“
Pressure groups
Pressure groups are organisations of people who believe in the same cause which have strongly held views and wish to influence some aspect of society. They are Groups of people working together usually have more effect than individuals.
The methods
Businesses in general need to take into account that there are a number of constraints that may impact on the implementation of their business plan. Business law exists to ensure that firms can engage in lawful activity without impediment, and to restrain unlawful activity by that or any other firm.
In this task, Customer of Legislation, I will discuss the five main acts of parliament that the legislations are made for the business. The legislation is a law, which there are five for businesses, which everyone must follow the law, however, the ideas of Laws in a business are made by the government to make sure customers of a business are protected from a business by the five Acts of Parliament. These Laws of parliament will make sure the Business follows the rules for customer’s protection purposes. However, if they don’t follow the rules, the customers could be harmed; the businesses must be honest to customers; the business must not take advantage of customers.
Pressure groups are formal (Insider) and informal (Outsider) associations whose goals are to further the interests of a specific section of the society to promote a particular cause by influencing the decisions of the government. An insider group is a pressure group which is very involved in the decision making of policies e.g. Cancer Research UK. An outsider group is a pressure who is not associated with decision making as they like to assert their independence and lack political clout e.g. Greenpeace. However there are some outsider groups that want to be affiliated and become an insider, but they have not yet been asked by the government e.g. Association of British Drivers. These groups are also known as “Aspiring Insiders”. These
It is very vital to implement rules, regulations and guidelines that are necessary so that individuals and organizations remain in compliance with the law. These set of polices help protect an organization from possible legal action or being penalized. It also, allows everyone to understand what is expected of them within any nature of business. Without guidelines and policies set forth by the government more than likely it would result in a breakdown in social structure, and it would result in unjust circumstances. Over the years the United States government has set many business regulations in place to safeguard consumer’s rights, protect society and hold corporations responsible for the power they have in our
A pressure group is a group of people with specific aims and interests. Also known as interest groups, lobby groups or protest groups, they try to influence political decision makers such as MPs and councillors to influence local or national policy and/or legislation. They seek to do so, either to protect interests of members (e.g. Trade Unions, NUT) or promote a cause (e.g. Greenpeace or RSPCA). Not all pressure groups are as successful as others, and there are many reasons for this.
There are several acts such as the Tobacco Act, which aims to protect consumers from the harmfulness of cigarette smoking as cigarette smoking advertisement on billboards and in stores are prohibited. There is also the Weights and Measures Act which “sets standards of accuracy for weighing and measuring devices” (Ebert et al. p. 10). The Consumer Packaging and Labelling Act which states that products must have accurate labeling requirements and prohibits misleading representations of products. Additionally, there is the Food and Drug Act which is important for the safety of individuals as it prohibits the sale of food products that contain poisonous substances or harmful chemicals. Finally, there is the Canada Consumer Product Safety Act (2011), which states that hazardous products must be labeled accurately with a poisonous, explosive, or corrosive sign. Overall, consumers are protected by law and should feel safe and secure while buying and using products that are on the market. These various Acts protect the consumer in case anything was to ever go
A pressure groups tends to be defined as numerous and very diverse organisations that shares strong beliefs with their members intent on influencing policy makers (Watts, 2007: 4). Pressure groups have always been categorised as a promotional and associational groups (Hefferman, 2011:174). Association groups tend to be grouped with interest groups, whereas promotional groups are primarily included with NGOs and charity groups. Such categorisation helps to establish the techniques used to advance their cause. Both groups are seen to either externally pressure or directly lobby politicians to advance change or initiate new ideas (Hefferman, 2011: 180). Similarly other categorisations exist where there is a division between insiders and outsiders status in policy-making networks and organisations. Such typology is essential in helping to understand what type of pressure groups are redefining the relationship between an MP and
This chapter will be dealt with the ways by which the consumers are protected from the default acts of the seller and the proposed amendments that are made to ensure that the consumers are protected more. The chapter will first attempt to explore and identify consumer awareness regarding the scope of their protection, responsibilities and Consumer Protection Act 1987. Secondly it will deal with the Sale and Supply of Goods to Consumer Regulations 2002 that has made amendments to the Sale of Goods Act 1979 to clarify the seller’s responsibilities more precisely.
Pressure group is defined as a non-profit and usually voluntary organization whose member have a common cause for which they seek to influence political or corporate decision makers to achieve a declared objective but not to elected candidates to office. They can also be described as ‘interest groups’, ‘lobby groups’ or ‘protest groups’. The aim of all pressure groups is to influence the people who actually have the power to make decisions. Pressure groups do not look for the power of political office but seek influence the decisions made by those who hold the political power such as cabinet. They are sometimes able to gather sufficient support to force government to amend or even scrap legislation. Pressure group direct
Many people may think that there needs to be regulations towards advertising. “This kind of marketing is misleading and insults
Complaints against such advertisements have been received by ASCI. Advertisers should take corrective action to post advertisements, which have a negative impact on the consumers. The ASCI claims that they have four chapters in there code for advertisement regulation. The first code promotes how truthful advertising is being done, the second is for the decent advertising, the third being for the overall intent and the fourth chapter is about the fairness in the competition. Advertisements should be done in a responsible manner and not just to promote unsafe products or practices. It should be noted that if a product has any caution statements or health warnings under it, then it’s not considered safe for consumption. Advertisements featuring
(Jones, 2004, p233) Pressure groups are formed by a group of people who share a common interest or goal. The intention of the group is to raise the profile or the cause and/or advance it. Unlike political
Companies, even relatively small ones are incredibly complex. When facing complex systems, it is so fall into trap of looking for complicated solutions. Still, we all know that complicated solutions do not work! Instead, what we should do is realize that every complex system is based on inherent simplicity. The way to rapidly improve systems is to search out that inherent simplicity and capitalize on it. With such revolutionary point of view Israel physicist Dr. Goldratt put forth new theory through his book “THE GOAL” [4]
Numerous and varied laws regulate the activities of all businesses and everyone involved in business, from owner to manager to employee. Some major business law categories are as follows:
Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably.( UK Chartered Institute of Marketing) "The basic marketing concept states that firms exist to satisfy needs. Marketers can only satisfy these needs to the extent that they understand the people or organizations who will use the products and services they are trying to sell."(Michael,2013,p7)Thus, the law of