P5: Explain How and Why Groups of Customers Are Targeted for Selected Products.

Many people think that is it possible to achieve a “healthy tan,” but this thought has been proven wrong. Overexpose to UV-A and UV-B rays from the sun lead to premature aging of the skin, as well as the possible formation of skin cancer, know as melanoma. An appearance of a tan is actually a stage of burning and damage to the skin. Although a tan may be desirable to many, the fact remains that more people need to be educated on the dangers of the sun’s harmful rays, and the possible health complications of overexposure.

A common challenge that most consumers will face is ineffective sun screens. This has caused many people to begin to experience an increase in cases of skin cancer. The problem is that research has confirmed these challenges. Yet, no one has utilized the latest technology to create a product that will protect consumers and is environmentally friendly. This proposal is focusing on how this kind of merchandise can be marketed to customers to address this underlying need. The expected outcome is that these strategies will help to redefine how firms are delivering this product to cliental.

Thesis statement: Many people do not use sun protection on a daily basis and are unaware of the dangers that can be easily preventive by using sun protection.

The younger the body is, the more fragile it is. According to THE EDITORS, “...the earlier UV damage begins, the more time it has to add up and get worse. People who begin tanning before the age of 35 have a melanoma risk that is at least 60 percent greater than those who start after that age” (par. 5). The facts of how bad it is for the body and how much the risk is for younger people should be more than enough to prevent it. Putting up label warnings and needing parental consent is not sufficient to alert the problems with minors fake tanning. The health of the youth is far more important than skintones (THE EDITORS par. 7-8). More should be done to make teenagers and parents aware of the terrible effects sunless tanning

Applying a sunscreen with a skin protection factor of 15-30, wearing protective clothing such as thin jackets, hats, and sunglasses, and limiting time in the sun when possible are all effective options for protecting your skin against the effects of UV rays. I personally have an olive complexion and have never experienced the effects of sunburn and have often reveled in the tanning effect of time spent in the sun. It is now clear to me that no matter your skin tone, it is crucial to protect yourself from the deeper effects of exposure to UV rays and it is not as simple as using sunscreen to avoid a burn. Additionally, informing others of the significant risk associated with tanning beds is everyone’s responsibility. The risk of melanoma increases by 75% to those who use tanning beds before the age of 35; it is painfully clear that dangers of allowing the benefits of a temporarily dark complexion to outweigh the risks is both irresponsible and

Smart Tan educates on the different parts of the skin, how our skin tans, the different skin types, assigning exposure times, and describing the components of UV rays (Smart Tan, 2016). When a client first comes to a salon, they are required to fill out a client card that asks them questions about their tanning history, including: their skin type, how easily they tan, if they have any allergies, and many more. The tanning professional will take this into account when recommending which type of sunbed the client should use and their recommended exposure time. If a client has very fair skin and does not tan from sunrays, tanning professionals will recommend they use non-UV spray tanning solution. A person that does not tan from the sun will not tan from a sunbed. In any event, tanning professionals’ number one goal with every client is to abide by the standard of non-burning

Surprisingly, the sun-kissed tanned skin is what most younger whiter complexions are eagerly trying to desire; despite the risk of artificial tanning that could cause to a person’s health, but the rate of people using a tanning salon is still rising. In America, there are 30 million white females from ages 16 to 29 years old that are fascinated in indoor tanning (Becirevic, Amel et al, 2017). As the rate of tanning bed users rises the melanoma incident has also increased. Melanoma risk is associated with artificial tanning for a very long period of exposure to the ultraviolet radiation which skin problem can occur later in life. People used artificial tanning as it gives very quick result for a brief period and the fewest number of sessions

Although there is sufficient evidence that associates excessive UV exposure with increased risk of melanoma, indoor tanning proceeds to be a widespread public health issue. In fact, one of the most common myths that tanning bed users tend to believe to be true is that indoor tanning is actually much safer than outdoor exposure to UV rays (Le Clair & Cockburn, 2001). Despite having pertinent knowledge of the dangers that come with harsh exposure to UV light, many psychological motivators keep avid tanning bed enthusiasts preoccupied with the risky hobby.

The trend of tanning originated in Europe. Originally, having tanned skin was a sign of being a lower-class, such as a farm-hand, servant, and etc. It wasn’t long until the desire to be sunless transitioned into the longing to be sun kissed. The trend developed from the color tan and the desire to have a darker skin tone. This trend grew very quickly and became a widespread hobby by many. There were two ways to achieve beautiful dark skin- sunbathing and indoor tanning. Even today, tanning has been viewed as an addictive behavior and popularity of the pastime continues to grow. However, despite the growing popularity, it is important to be aware that there are several

Whether swimming at the beach, picnicking at a park, or snowboarding in the mountains, our skin is continuously exposed to the sun’s ultraviolet rays as we go about our daily lives. The skin is beneficial as it protects our body from the outside elements including keeping out wind and water, dirt and dust, and all types of germs (Claybourne; 56). The topic of my experiment is to determine which SPF strength of sunscreen - SPF 30, SPF 50 or SPF 70 - is the most effective in blocking out the sun’s UV radiation. The purpose of this investigation is to observe, compare and determine whether the SPF label on sunscreen bottles are really effective in blocking out the amount of the sun’s UV rays, or if it is just a marketing gimmick to sell more products. This investigation benefits society because knowing which strength of SPF is the most effective in protecting against UV rays is useful to know when shopping for sunscreen, especially for those who spend a lot of time outdoors.

Several findings are made based on the results: UV radiation can cause cell death by inducing genetic mutation, which agree with Diepegen et al. (2012)’s finding regarding UV radiation’s destructive effect at a cellular level. Photoprotective agents can effectively prevent and reduce UV radiation induced damage to cells. Similar findings were made by Quatrano and Dinulos (2013), who indicated that sunscreen contains active ingredient that absorbs UV radiation ranging between 290-400 nm. This experiment proves that photoprotective agents with higher SPF values are more effective in absorbing UV radiation. Indicated by Green et al. (2011), they suggested that regular application of high SPF sunscreen will prevent melanoma.

Since its inception in 1979, The Skin Cancer Foundation has always recommended using sunscreen with an SPF of at least 15 or higher as one important part of a complete sun protection regimen. Other prevention tips include the following: seek the shade, cover up, keep newborns out of the sun, examine your skin, and avoid tannin/ using UV tanning beds. It is also recommended you see you physician annually for a professional skin

The sun is an amazing creation, it gives off vitamin C while making people feel warm and happy. In addition to trying to achieve that beautiful tan there are many reasons why people love to bath in the sun but plenty more reasons on why people should protect themselves from the sun. Overexposure to the sun could cause severe permanent damage to the skin, including premature aging and the worst of all skin cancer. The sun releases UV rays (ultraviolet radiation) which damages DNA and disables protective tumor suppressor genes in the epidermal cells, causing the skin cells to rapidly multiply forming tumors.

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

Psychographics divides customers according to their personality and lifestyle. Customers choose skin care products which match their lifestyle. Busy business women may tend to spend less time on skin care. Thus, they will likely choose the skin care products with a combination of functions which save their time and effort in both selection and usage. Women who spend more time outdoors may need skin care products with sun-protection function.