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PESTLE Analysis: Pestle Analysis Of The Indian Automobile Industry

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3.2) PESTLE ANALYSIS

It is imperative on the part of companies in the industry to analyse the macro environmental factors which are beyond the control of company but have the significant impact on its future operations and profitability therefore to audit the present and anticipate the potential future changes so could be aligned with the changes and add to its advantage.
Indian automotive industry has witnessed dramatic changes right from liberalisation, 100% FDI through automatic route, steadily rising in national income, steadily rising standard of living, Socio Cultural Revolution of joint families to nuclear families, working couples, change in mind-sets where car was once looked as rare luxury now in some parts of India it is just a necessity, increasing people awareness and they being more …show more content…

• Increase in the cost of imported auto components resulting from depreciating rupee gives a boost to raising prices in automobile sector which again hurts the profitability and demand for automobile in the domestic market.
As the prices of auto components increase, the prices of automobiles increase. This has a negative impact on the demand of automobiles.

Global oil prices crash:
Recent oil price crisis is in a way green signal for Indian automobile industry as industry’s demand is greatly dependent on fuel prices if fuel prices comes down it’s a joy ride for automobile industry and vice versa is the impact if prices start to rise.
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