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Panera Bread Case Study

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Panera Bread was founded 1981 and is headquartered in Missouri, US. The company owns, operates, and franchises retail bakery-cafés. Panera is considered a part of the fast food industry, which is food that can be prepared quickly and easily and is sold in restaurants and snack bars as a quick meal or to be taken out. It serves nearly 8.3 million customers per week. As of December 2015, the company operates 901 company owned bakery-cafés and 1,071 franchise-operated bakery-cafés in the US and Canada. In mid-2014, Panera unveiled "Panera 2.0," a series of integrated technologies to enhance the guest experience. The main aspects of the revamp include offering rapid pick-up, creating a new position, delivering to your table, and building catering centers. Panera Bread customers will be able to order their food on the mobile app and pick it up at a designated counter without waiting in line. This will make the restaurant chain a more appealing lunch option for people who are in a hurry. The organization is hiring new associates it calls "expos." These people will stand on the customer's' side of the counter to check orders for accuracy. Shaich says that this is necessary because half of Panera Bread orders are customized in some way. Catering makes up about 8% of Panera's current business, and is continually expanding. The company is beginning to build special centers for distributing catering orders. Since the first quarter of 2016, Panera's net income has risen from 35.09
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