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Company G
1-Year Marketing Plan
Student Name: Nathan Martin
Student ID:000432984
Date: 3/25/2016
Student Mentor Name:Diane Frayne

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7 …show more content…

Competitive Rivalry: There are a lot blenders on the market for sale. Most of the competitive rivalry comes from all the other companies that make blenders that are similar to ours.
Potential New Entrants: The barriers for entry for this product are low. The use of the internet by the end consumer also tends to lower this barrier.
Bargaining Power of Buyers: Threat from the buyers is small, this is due to the fact that there are a large number of consumers for this product and it’s price is affordable to most. Reviews of the product will be a factor that could make the product undesirable.
Bargaining Power of Suppliers: Suppliers for Company G are numerous. Giving Company G the advantage. Depending on price the suppliers maybe able to negotiate at a certain level depending on quantity which turns the tables.
Substitutes: Substitutes may be the biggest threat. There are a lot of blenders on the market but with a low price sales should exceed expectations. Foreign competition from online sales or other outlets is high as well.
SWOT Analysis

STRENGTHS *indicates core competency * Variety of color for all styles * Value. Price point is low, while quality is high * Number of outlets selling the product is high and presentation is impactful | WEAKNESSES * Smaller company than other brands * Customers may not be aware of Company G’s products or brand *

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