Company G
1-Year Marketing Plan
Student Name: Nathan Martin
Student ID:000432984
Date: 3/25/2016
Student Mentor Name:Diane Frayne
Table of Contents
Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
…show more content…
Competitive Rivalry: There are a lot blenders on the market for sale. Most of the competitive rivalry comes from all the other companies that make blenders that are similar to ours.
Potential New Entrants: The barriers for entry for this product are low. The use of the internet by the end consumer also tends to lower this barrier.
Bargaining Power of Buyers: Threat from the buyers is small, this is due to the fact that there are a large number of consumers for this product and it’s price is affordable to most. Reviews of the product will be a factor that could make the product undesirable.
Bargaining Power of Suppliers: Suppliers for Company G are numerous. Giving Company G the advantage. Depending on price the suppliers maybe able to negotiate at a certain level depending on quantity which turns the tables.
Substitutes: Substitutes may be the biggest threat. There are a lot of blenders on the market but with a low price sales should exceed expectations. Foreign competition from online sales or other outlets is high as well.
SWOT Analysis
STRENGTHS *indicates core competency * Variety of color for all styles * Value. Price point is low, while quality is high * Number of outlets selling the product is high and presentation is impactful | WEAKNESSES * Smaller company than other brands * Customers may not be aware of Company G’s products or brand *
Children with developmental and intellectual disabilities may encounter difficulties with their activities of daily living that may often lead to poorer health outcomes concerning their educational performances, quality of care and needs (Lindly, Sinche, & Zuckerman, 2015). The demand for health care support is high among this population as parents and child experiences an imbalance in their routine as the care starts to become complex (Robert, Leblanc, & Boyer, 2015). These families need additional support in order to alleviate their situation. As a child goes through their stages in life, the expectations start to rise to a greater level such as being able to read and write, interact with other people, and other developmental
Students with disabilities may exhibit and engage in maladaptive behaviors, which can impact their educational environment and learning-outcomes. More specifically, students who engage in repetitious maladaptive behaviors may be placed in more restrictive educational environments or require the need for addition educational supports, which can be deemed intrusive. Intrusive supports may include the employment of a related service independence assistance personnel. It is imperative educational organization create learning spaces that promote independence and mastery towards skill sets. When additional support is added to a student’s school environment it can potentially generate harm in relation to independence. Giangreco,
The threat of substitutes is another force that helps to analyze the external industry. Firms in other industries are offering substitutes products which can be a threat
| Threat of entry (Low) 1.Brand acceptance 2.Huge customer satisfaction (21) 3.Unique business model (1) 4. Quality is the main barrier to entrants.
Resident Evi (Baiohazādo?, literally "Biohazard") is a horror fiction media franchise created by Shinji Mikami and owned by the video game company Capcom. The franchise focuses around a series of survival horror video games, but has since branched out into comic books, novels and novelizations, sound dramas, a non-canonical series of live-action films and animated sequels to the games, and a variety of associated merchandise, such as action figures. The overarching plot of the series focuses on multiple characters and their roles in recurring outbreaks of zombies and other monsters, initially due to the release of the T-virus, a biological weapon created by the fictional Umbrella Corporation.
Parental involvement is critical in facilitating children’s development and achievement and in preventing educational and developmental problems. Declining achievement scores, rising educational costs, and distrust of bureaucratic institutions are among the factors which have refocused attention on the rights, responsibilities, and impact of parents.
* With the multiple outlets available for consumers the bargaining power of buyers is high because if prices are too
Lack of potential entrants in a niche market, scale economic practices (development of cosmetic line), and a strong US economy are just a few of the reasons why The Company has continued to thrive despite engaging in archaic, inefficient IS strategy.
TWG Tea is an internationally recognized luxury tea brand established in Singapore and targeted toward affluent consumers. Australia is identified as offering strong future growth opportunities for the brand. Australia’s tea-drinking culture is already well established due to their former colonial ties with Britain. High disposable income has lead to luxury items becoming accessible to a large share of the Australian population. Competition within the teashop market also remains relatively low, with no competition currently existing within the luxury market. It is therefore recommended that TWG Tea use a contingency approach to enter the Australian market, making minor adaptations to their product offerings and
Customers of office furniture have a number of companies to choose from, and an even larger variation of products to choose from. Buyers can choose between a large range of prices and
The bargaining power in target industries is moderately strong. As the products are differentiated as expounded above, firms will incur some amount of switching cost when changing suppliers. Nevertheless, the bargaining power is limited as the supplier group is quite large. For instance, P&G has more than 80,000 suppliers from around the world since 2008 (Jonathan, 2008), which indicates P&G’s suppliers’ individual decision can never influence P&G’s operation and decision.
The barrier of entry is medium since there are competing companies. For example, Amazon 's Kindle Fire versus Apple iPad (Zimmerman 2010). The threat of new entrants is medium to low, since new companies are gradually getting into the online business. For example, in December, 2011, eBay made revenues of about $3.38 billion, which is about 19.3% of Amazon’s revenue.