Pepsi

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PepsiCo - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: John & Sherry Ross A. Case Abstract Pepsi (www.pepsico.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Purchase, New York, Pepsico is traded on the New York Stock Exchange under ticker symbol PEP. B. Vision Statement (Actual) PepsiCo’s responsibility is to continually improve all aspects of the world in which we…show more content…
Increase in international market demand for colas, chips and breakfast foods. 2. In 2013, the United States savory snacks market is forecast to have a value of $28 billion, an increase of 27.8% since 2008 and the compound annual growth rate of the market in the period 2008-2013 is predicted to be 5%. 3. Purchase smaller, successful developers of competing products 4. Healthy food snack is on the rise as consumers are shifting to healthy food 5. Teens are less conscious on health issues and still like sweet drinks Threats 1. Regulation – FDA. Clean Water Act, etc. 2. Foreign exchange rates in current economy 3. Raw materials supplies – clean water 4. Changes in consumer taste 5. Health issues – more consumers are shifting to healthy food 6. Consumers switching to lower cost house brands for both snacks and beverages 7. Substitute products – other snacks, water, tap water, ready-to-drink, sports drinks,

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