Perceptual Mapping Concept

The Las Vegas and Atlantic City locations have lost revenues in recent years. In addition to the economic slowdown, these gambling locations are also facing new competitors in the market that are providing attractive choices to the customers. Though there are some external forces beyond their control, it seems that attractiveness and accessibility are very important focus areas for these cities.

As I stepped out to the Las Vegas Strip for the first time, the first thing I came across was the massive water show at the Bellagio. With the calm music playing in the background finely tuned with every drop of water I fell in love. Along with the gigantic crowd of people that surrounded me I could feel the warmth of every light bulb that lit up the city that never sleeps. Comparing Las Vegas to my hometown Madrid, I find many differences that only I may be able to depict. Some of the differences include the food, the culture and the demographic of the people in the community. Out of the many differences I chose to compare three things that I found were the most interesting. Madrid and Las Vegas are very different in term of climate, economy,

People’s impression of traveling may be affected by their presumptions of their destination. For example, many people swarm to ‘tourist traps’ on their trips. While many of these attractions are interesting and beautiful, they aren’t very appealing to visit with thousands of other tourists. For instance, visiting Niagara Falls is a major tourist attraction. People may see impressive pictures of the falls and decide they want to go there. Once they arrive, they realize that there are people everywhere. As a result, it can be hard to get a good view of the falls. Some may realize Niagara Falls is not all that it’s hyped up to be. Others are thrilled that they got to visit the impressive phenomenon. It all depends on the expectations one has about it. If they were expecting to get jaw-dropping views and few people, they may be disappointed. But, they may

A strategic group map is a valuable tool for comparing market positions for companies or putting them into specific groups while helping align specific differentiating characteristics. The map can help show where the company is in regard to the success of its differentiating characteristics based on both its own goals/results as well as those of its competition. There are levels on the map that range from weak to strong based on established market expectations as well as the expectations and established standards of the company.

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

Everything from how much parking is available to pricing, décor, product line depth, average sales, suppliers and even customer capacity. A competitive map is an absolute magnifying glass on all potential competitors to make the new entrepreneur very certain there is a competitive advantage in the industries market space.

When these tourists come to vacation in LA, they already have a picture in mind of what they’re coming to see. They think of Los Angeles and may have thoughts of the “Glamorous Hollywood,” with images in mind of red carpets, celebrities, and rich movie stars parading up and down the streets in flowing gowns and tuxedos. They most likely are coming with a list of popular attractions and famous landmarks that they will try to cram into their itinerary. MacCannell says: “Modern international sightseeing possesses its own moral structure, a collective sense that certain sights must be seen.” This “moral structure of tourism” he discusses is how specific attractions are seen as important enough to be a “must see” in a tourist’s trip to a destination. These attractions have been deemed worthy, and in a sense make up what is known to be as an authentic replication of the location. Through this list they hope to experience and witness the authentic Los Angeles. MacCannell states that: “Modern Humanity has been condemned to look elsewhere, everywhere, for authenticity, to see if we can catch a glimpse of it reflected in the simplicity, poverty, chastity, or purity of others.” Yet how can tourists believe that this true authenticity will be found at a place such as Griffith Park? It showcases amazing views of the city, but does not let us see what Los

In order s to implement our target, we must begin positioning by choosing what image the company would like to portray to our consumers. One way is for the company to maintain a strong competitive advantage.

I have chosen to compare my home state of South Carolina with one of the biggest tourist attractive states in America, Nevada. Las Vegas attracts millions of people to the state yearly, famously known for a place called the strip which is a fascination to see at first site. In the meantime, the locals conditions lived in statewide are less glamorous. Data indicates the state of Nevada has issues, as do South Carolina with all of its marvelous heritage.

The k-function gives insight on the spatial dependence between the locations of fast-food restaurants and schools by comparing the calculated value to an expected value based on the premise of no spatial relationship between the two. This comparison was displayed on a graph showing the expected k-function value, the observed k-function value, and a 95% confidence interval. The observed value fell above both the expected k-function value and the upper boundary of the confidence

The map is one handed out by hotels in order to aid tourists seeking to navigate the city of Minneapolis. The intended audience of the map is people who may not be familiar with the city, and who are seeking to navigate to places of high traffic and interest within Minneapolis. It contains information on key tourist locations around the city, as well as notations of public transit routes, government buildings, and other notable local spaces. In order to notate these spaces, the map uses a basic key that denotes specific patterns and shading for each type of attraction; it also marks specific points of interest in

1. Think about the basis of competition: competitive positioning may be based on (a) attributes or benefit, (b) use or application, (c) product or brand user, (d) product or service class, (e) competitors, and (f) price and quality. 2. Write its positioning statement

1. From the perceptual map, people in this market perceive the Infinity G20 that it has more attractive and successful when compared with competitors.

In that mapping Jaguar is my selected brand and main competitors are Mercedes and Audi. So, after reviewing that map it can be say that for this three specific brand there has same target customer. However, among those three brands Jaguar holds a moderate position that means they have sporty cars but not like the competitor. So, to get a better position jaguar has to reposition this brand. For that Jaguar have to identify competitor advantages that it do not have right now. In that mapping the market leader is Audi .That means they have different variety of sports cars and those cars are more expensive. Mercedes holds second position in that market that means they have more sports cars rather than Jaguar but not as many as Audi. However, there cars are not much expensive.

Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.