Performance analysis - SingTel vs Telstra

Telstra have dominated the telecommunications market for over a century by providing integrated services with vast geographical coverage. Telstra’s main areas of expertise are providing telephone, mobile, internet services and its 3G network to households and businesses across Australia with 9.2 million fixed line services and 9.7 million mobile services. Telstra have strived to be number one in their industry and achieve ultimate customer satisfaction (Telstra website 2009).

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

Telstra is one of the most famous brand in Australia and it focus on media public relation or information technology it was founded in 12 June 1975. Telstra is also the largest culture change program in Australia. Over 39,000 employees are managing customer focused performance worldwide; it is using new technologies for developing the systems that can set the bar in HR operations. Human resources team of Telstra is liable for building the kind of talent, leadership and environment that can take a successful Australia icon into an even more successful future.

Telstra has nearly 35 years to provide the mobile telephony to Australian, from 1G to 4G, from that journey, the Telstra is not only extending coverage through the rollout of new towers, but also creating new and innovative ways to extend and improve mobile coverage into the far place of the Australia.

Telstra Corporation Limited (Also known as Telstra) is one of Australia’s largest technology and telecommunication industry with heritage that is proudly owned by Australia alongside a growing international business. Telstra was founded on 12th June 1975. The headquarters is located in the Telstra Corporate Centre Melbourne, Australia. Telstra provides 3.4 million retail fixed broadband serves, 7.0 million fixed voice services and 17.2 million mobile services (Telstra, 2016).

The business strategy of Telstra is simple stupid. the Telstra future holds very simple to the technology to the customers for the facilities like by utilising the a range of emergencies technologies which also help the business effectively by using secure web information portals, video conferencing and high speed ip networks. According to government director for market planning and strategy the consumer desire was highlighted in internal consumer research for simplicity according to randy lynch. He said Telstra will be converged solutions to a singular device that has a multiple task. The CEO of Telstra talks about “one touch, one screen bearing down to the

On the 12th of September a review was conducted on the Optus home page. The purpose of this website is to provide mobile Phone, broadband internet, home phone & TV entertainment packages to customers. The base or home page URL for this website is www.optus.com.au, this is the page the review has been conducted on. The main language of the website is English

However, in the GFC, Virgin’s liquidity ratio dropped a lot compared with the performance of Qantas. After 2008, Qantas soon recovered from GFC, its current ratio, quick ratio and cash ratio are even better than before and also better than Virgin’s performance in last four years. The good tendency of liquidity ratio of Qantas shows Qantas has stronger ability of current debt payment than Virgin Blue.

In measuring the firm’s overall liquidity, we used the current and acid-test ratios to analyze its ability to pay bills on time. The current ratio compares the company’s

* Current ratio of 1.6 indicates that the company can meet its short term obligations. There is a 46% improvement versus last year’s current ratio of 1.1. Quick ratio

The comparison of company’s current ratio for both years shows an improvement in the ability to meet currently maturing obligations by going from 6.72 to 10.92. The company has also seen improvement in its instant debt-paying ability, shown by an

From creditor's view a high current ratio is better than a low current ratio and as we can see it increased in 2011.

“In the year 1999-2000 OneTel purchased over $520 million AUD on telecommunications licenses, ten times what corporate competitors Optus, Vodafone and Telstra spent in the past” (Barry, 2002).

Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. In 2001 SingTel became the parent

Started from 1997, SingTel lost its monopoly and compensated $1.5 billion by Singaporean Government (Borsuk, 2002). In order to increase its market shares, SingTel involved actively in expanding its market in Singapore and also in another country. Thus, SingTel acquired Optus which was one of the leaders of Australia telecommunication industry from Cable & Wireless in 2001. In 2012, it also acquired mobile advertising technology company, Amobee for $ 321 million (Chua,