Peripheral Route Persuasion

The next topic the author offered for an argument is, setting your goals of what you want to gain from your audience. The first and most simple step is to change the audiences mood. If you are able to change their mood, you make them more vulnerable to your argument and more willing to listen to you. The second step winning an argument is, changing the audiences mind and opinion. An example of this from the text is, convincing the light bulb that a replacement is the best way to get some light in the room. You want to promote yourself to them instead of coming off with the impression of a rival. The last and most difficult step to winning an argument is, getting to audience to take action. In order to get the audience to do this, you must be on a more emotional and personal level. As quoted from the text, you not only need to use desire to motivate but you need to convince them that taking this action is not a big deal; something they shouldn’t sweat about. Overall, chapter was very descriptive and informing in distinguishing the difference between an argument and a fight, and how to go about winning these

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

The first chapter introduced the reader to the art of rhetoric. He describes how rhetoric works through real life examples. He demonstrates ways that rhetoric persuades us like, argument from strength, and seduction. He tells the reader that the sole purpose of arguing is to persuade the audience. He showed that the chief purpose of arguing is to also achieve consensus, a shared faith in a choice.

The pillow method is a five-step process used to resolve a disagreement or enable two people to gain understanding from a disagreement. The process involves each individual to look at the problem through five different perspectives. These steps or perspectives include: “I’m right you’re wrong”, “You’re right I’m wrong”, “both right both wrong”, “this issue isn’t important”, and “the truth is in all perspectives” (Alder & Proctor, p. 104). The purpose of the pillow method is for each person to gain insight from each step in the process. By looking at the problem from multiple perspectives each person gets the chance to enhance their cognitive complexity (Alder & Proctor, p. 104). In this paper I

persuasive throughout and used rhetorical devices such as the rule of three, which was used to put

The goal of this style is to be able to convince the readers that your statements are better and more valid than anybody else’s. There are three categories for the means of persuasion which are; Logos, Ethos, and Pathos. Thoreau uses these means pf persuasion very well throughout his essay to convince his audience.

Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as “intensify.” While the second is to discredit it, which is referred to as “downplay.” Al Franken, Jeffrey Snyder, Harlan Ellison, and George Will, have all written persuasive articles about gun control.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

If the persuaded possesses high elaboration due to high topic relevance, a strong argument will manipulate that variable. If the persuaded has a high need for cognition, this can be exploited to form a strong argument, and so on.

b. Memory requires a “selective attention” in order to store information while focusing on one task at a time, like driving.

I like the example that you make about your decision for no withdrawing your astronomy class that was an excellent decision and a good example of Central route persuasion because the student who you talk to and the professor were able to make you think and change your mind in a positive way.

Its getting to the truth by exchange of logical arguments. When manipulating this method a person or group of people are swayed to chose a desired outcome. Understanding is the first step to controlling. This formulaic trick moves groups of people. It is how we get many major changes in our society.

1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics

The method of persuasion can have many different forms using a multitude of tools. Another tool that Boroditsky utilizes to aid her point is informal dialect. One of the main things people look at when reading is if it is easy to understand. Think about it; most people do not enjoy sitting down and reading a textbook. If you do not know what someone is talking about are you going to be able to agree with them? For most, the answer would be no which is why the use of informal dialect is so important in this passage. If someone were to give you a paper with a significant amount of words and phrases that are difficult to understand not only would it cause the reader to be confused but also cause the reader to lose interest early on. Although part of the audience would be the colleagues, neuroscientists, and psychologist to reach a more considerable amount of people and a broader audience the dialect needed to be easy to read and understand to the general public. One small example from the passage would be “If you don’t know which way is which, you literally can’t get past hello.” (Boroditsky 438) In this sentence alone there are no

Consistency is defined as the conformity in the application of something which is necessary for the sake of logic, accuracy, or fairness. Accoring to Persuasion is a Science, by Peter Wilby, people that appear to be an expert and trustworthy are more likely to be followed. Cialdini is quoted in this article as saying, “People then listen differently to the next thing you say. They open their ears and minds. So, when recommending someone for a job, mention a weak spot before you rhapsodise about their brilliance” (Wilby, 2007, para. 5). Authority is closely related to credibility. If someone has authority, people tend to be willing to be persuaded by them because they believe in them and they recognize them as an authoritative figure. Doctors are percieved to have authority on medical issues therfore we, as their patients, are inclined to listen (or be persuaded by) their advice as to our health problems. Scarcity is another principle of persuasion. Often times we are pulled into deals in the retail industry because ‘it’s a one time offer’. “The act of limiting access to a message causes individuals to want to receive it more and to become more favorable to it” according to Davidson (para. 42). The biggest