MANAGEMENT Contents Sales Strategies Sales strategies involve various policies and plans that a company implement to launch or position its products into the market. We-Print of USA have decided to expand its business in UK market. For this reason the company needs to develop strong sales strategies to capture the market of UK. The company should first set its target to acquire the business market of UK and after that it can move to consumer market. Types of personal selling For acquiring the market
questions quickly regarding the products to prevent any doubts caused to customers and able to adjust customer needs immediately (e.g., how to use the product, pricing, expiry date and etc) (Cant & Heerden, 2005). There are few disadvantages in personal selling. Firstly, this type of promotional tool is the most cost-effective way compared to others (advertising, sales promotion, direct marketing etc). Secondly, it cannot target several customers at a time compared to other promotional tool, which causes
Business Ethics 1a. My understanding of the seven tasks of the ethical leader in creating value for an organization’s stakeholders is that these seven tasks should lead as a guide to leaders. It is essential for leaders to be role models for their employees. A leader needs to not just think about themselves, but to consider how their actions will affect others, including the image of the company. Having a process for employees to address their concerns and feel they are being heard is very important
service without hesitation. My goal would be to make the customer feel comfortable no matter how insignificant the case. This is what would separate my business from the others. Pricing Strategy I would be most likely accepted in the market in a penetration pricing strategy. First, my overhead would be minimal so cost of my service would best serve the public at a low start up price. Second, not many are willing to open their pocket books too wide after they've
regional markets sensitively and its structure also needs to reflect that fact. • ORGANISATIONS PURPOSE The purpose of the Coca Cola Company is to make, sell deliver products and services better than anyone else. The purpose of the Coca Cola is to build personal and trusting relationship among its customers, dealers and the government. The Coca Coal Company also aims at generating long term profitable growth for its shareholders. The company provides long term rewards for its employees. • ORGANISATIONS MISSION
Elio Motors is an American automotive company founded by Paul Elio in 2009. Currently, Elio Motors is producing a low cost personal transportation vehicle called an Elio, named after the company and its founder. This automotive is a three wheeled, 84 mile per gallon, $6,800 vehicle that is inexpensive and fuel efficient compared to those in this economy with high costing vehicles and soaring fuel prices. Elio Motors is hoping to begin distribution of the product in late 2016. In terms of organizational
Study Guide, Chapter 08 Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. ____ 1. An interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions is called a: a. single-source system b. marketing information system c. primary data system d. marketing decision support system e. database marketing system ____ 2. The function of _____ is to
Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride,W and Ferrell O, Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
the case. An instructor should be aware that students might do an online search of the company and product and discover its latest strategy. As of this writing, such a search only yields information about how the business plan fared in various competitions. The case allows a discussion of several important issues. At a broad level, the case deals with selling a relatively technical breakthrough that could have tremendous social value in a developing
Cross-selling is the practice of selling additional products to the same customer that has already purchased from the vendor (Kamakura, 2007). This provides companies an opportunity to increase sales by introducing new product areas to customers, which they might have not earlier considered to buy (Malms & Schmitz, 2011). Thus cross-selling combines sales efforts for selling a broader range of products (Glanforte, 2005; Mundt et al. 2006 as cited by Malms & Schmitz, 2011). Done successfully, this