Personal Selling Philosophy The web dictionary defines selling as; a sale is the act of selling a product or service in return for money or other compensation. Signaling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of
Marketing Strategies for Personal Selling Facebook Twitter StumbleUpon E Print Shar FacebookEmail * ------------------------------------------------- ShareEmaiSPersonal selling is the act of orally communicating with a potential customer with the intention of closing a sale. Unlike Internet selling, you have to develop a strong personal relationship with the client or customer in order to be successful. Personal selling requires a special skill that not all people have: charisma. You must
An Assignment On “ PERSONAL SELLING ” Submitted by: Jaydip Shah (101) Dated on: March 22, 2010 GANPAT UNIVERSITY V. M. PATEL INSTITUTE OF MANAGEMENT INDEX CONTENT Introduction………………………………………………………………………………….3 What is Personal Selling…………………………………………………………………….4 Advantages of Personal Selling……………………………………………………………..5 Disadvantages of Personal Selling………………………………………………………….6 Types of Selling Roles………………………………………………………………………7 Trends in Selling……………………………………………………………………………8
Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson 's job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals, Fertilizer, Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride,W and Ferrell O, Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
Personal selling is a face to face interaction between buyers and seller. This interaction is necessary for forming bonds and building lasting relationships that lead to repeat customers. This type of selling gives the sales person a chance to sway the customer towards a particular product with in depth information as well as utilize their promotional skills and abilities. Personal selling is less impersonal, it gives the salesperson the opportunity to listen to and address customer concerns, whether
FORMULATING PERSONAL-SELLING STRATEGY • Sales Management achieves personal-selling objectives through personal-selling strategy • Key decisions in personal – selling strategy are : a) The kind of sales force required and b) The size of sales force required • The decision on the kind of salespersons defines the role that sales personnel play in their contacts with customers & prospects. The decision on the size of the sales force dictates deployment of sales personnel
In order for the personal selling process to take place, there must be a well experienced salesperson and a wide variety of loyal customers. A loyal customer will tend to come back to shop or purchase products from a company in the future. The text states on page four that the loyal customers are most likely to be your most profitable customers. Loyal customers tend to buy the largest dollar volume, generally cost less to serve, because they are ranked higher on the relationship learning curve
Personal Selling Strategy Dress Code Businesses first line of personal selling begins with their worker’s experience, i.e. when the customer will form an opinion of the employee. Our business will be unusual when it comes to the dress code. Tattoo and or piercing shops are not held to the same standards as corporate/other forms of employment. In our business we will be going against the norm and require that our artist employees have at least one visible tattoo and preferably one piercing. This
Personal selling In industrial marketing, personal selling through company’s sales persons is a major toll of communication as compared to consumer marketing’s focus on advertising and sales promotion. The reasons for this is seen in the nature of cutomer’s buying decision process and also the buyer seller relationship. An individual sales/marketing manger is responsible to achieve the short-term objective of achieving sales target/goal and a long-term objective of developing an effective sales