Personal Selling With Clients Case Study

The American Red Cross organizations main focus is recruiting blood donors and volunteers; this is very clear from the first click on their website-a pop up window asking for the reader’s zip code in order to find a donation site near them. The tabs up at the top labeled with large print are inferred to be their most valued ideas. Below each of those tabs is a list of resources related to those individual tabs that help better define their purpose. The American Red Cross website uses the all three of the main types of rhetoric-pathos, ethos, and logos-in a way that benefits their organization and successfully grasps their audience.

The American Red Cross (ARC) is an organization that was founded in 1881 by Clara Barton and established itself as the most well-known emergency relief organization devoted to the care of war victims, disaster victims, and the suffering worldwide. Unfortunately, the ARC has been plagued with a high executive turnover, slow response to disastrous events, and mismanagement of donation funds. These problems now have the ARC facing another problem, fixing their credibility for the future.

Whether it is a local flood or a national disaster, there is always one organization there to help, the American Red Cross. Each year the organization turns down no one in need, benefits 70,000 people in disaster relief, along with saving three lives every time a person donates blood. The American Red Cross has evolved through the years and is still known as one of the most important nonprofit organizations in the world.

To improve the well-being of individuals through health education, counseling and detection screening programs. Over the next few weeks, our mission will consist of finding new solutions to better educate individuals in our society on the importance of health education, by improving care through technology, which ultimately better our society. Our organization will focus on fundraising, however, we focus on fundraising will be from a health perspective, to make sure we focus on individual health at all times. I will be responsible for the implantation of Better Health Care

St. Jude children’s research hospital is a non profit hospital where patients do not have to pay for care. St. Jude produce many heartfelt commercials to get the public to know about them who they are and why they should donate. Besides newspapers, and billboards, commercials where the best way to advertise, now a days social media is the way to go. St. Jude’s children’s research hospital should make less commercials to promote themselves and step into the new era where the benefits will be obvious and better than what commercials used to provide them. There are many ways to promote oneself on social media to reach various audiences and to get their point across. St. Judes should sell themselves online to the public and gain important support

There are other agencies that are funded purely on donations alone. The Salvation Army is one of these agencies, and it offers assistance to the society in dire need in ways such as housing, health, providing support, clothing, food etc. (The Salvation Army 2009)

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

Undoubtedly, the American Red Cross has done many wonders over the course of its existence. Whether it is providing relief from disasters, aiding the less fortunate nationally and internationally or saving lives with their blood program, the Red Cross has always been there to help the world become a safer place to live in. Most recently, this organization has had a strong impact in the recovery of “Superstorm” Sandy and Hurricane Isaac, providing food and water, multiple shelters for people that have lost their homes and even counseling during such a devastating time (“Top 20 Accomplishments”).

Moreover, (Product) RED uses the INTEGRATED MARKETING COMMUNICATIONS (IMC)technology for its marketing campaign. The IMC involves the utilization of all the elements of the marketing mix, which specifically includes

American Red Cross is a non-profit organization that works for the betterment of human life by providing food, shelter and assistance to the victims of several disasters; hence, the implication of the section 501 (c) (3) has a significant impact on the services offered by American Red Cross as it selects the organizations that qualify for tax exemption.

The American Red Cross is a humanitarian organization that provides significant help to those in need. The organization is a branch of the International Federation of Red Cross and Red Crescent Societies. The organization’s initial goals were to provide humanitarian efforts and other relief during trying times. For example, many felt that the group was formed in response to the destruction caused by the American Civil War. Founder and the group’s first President, Clara Barton, believed that America should be prepared for future catastrophes, but there was widespread doubt that the nation would ever again experience anything as disastrous as the Civil War. Nonetheless, the organization was formed on

The American Red Cross is a nonprofit organization that prevents and alleviates human suffering in the face of emergencies through six key areas; disaster relief, lifesaving blood, training and certification, supporting America’s military families, and international services. The American Red Cross has both a mission statement, which defines their objectives and approach, and also a vision statement, which defines their vision and future goals. The mission statement of the American Red Cross reads “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. The American Red Cross’ vision statement reads “The American Red Cross, through its

The year of 1887 marked the beginning of United Way, which originated as Denver’s Charity Organization Society and expanded over 1,000 Community Chests in the late 1940’s (Dess, Lumpkin, Eisner, & McNamara, 2012, p. C19). Then in 1974 their campaign, in America and Canada, exceedigngly raised over $1 billion dollars; thus, causing for the creation of the United Way International so that many countries around the world may have the ability to construct similar organizations that will benefit their nations (Dess, et al., 2012, C19). United Way’s business consist of attracting large companies and

organizations such as the American Red Cross and AT&T, which use his story in their ethics

The American Red Cross is one of the oldest and most successful charitable organizations in America today. Since its founding in 1881, the Red Cross has helped millions of people around the globe. Recently, the Red Cross has dedicated some of its vast resources with the guidance of a new CEO refocusing the leadership and mission of this respectable company.