Persuasive Essay On Energy Drinks

In advertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically created to be consumed during exercise to enhance performance. The first, and probably most famous, of these sports drinks is Gatorade, a beverage developing in 1965 by researchers at the University of

Walking into most markets or convenience store you may note half the beverages being energy drinks of some sort loaded with caffeine. Excessive use of energy drinks in today’s youth is becoming an issue this day in age. A large portion of the offenders is the youth under the age of thirty. Many look at the drink and see the many vitamins which are also present in most cereal, but in larger quantities and drink up with no regret. Many consumers are aware of the negative short-term side-effects of energy drinks like jitters and the crash effect. Much like past generation’s vices these effects were not noticed right away and long-term use along with over-consumption of energy drinks have very serious risk which have been coming to light recently.

cups a day of coffee will actually keep the doctor away. Diabetes is something all food lovers like to worry about if they will one day get it but can caffeine help prevent it? The answer to that is yes because studies have shown that both glucose and insulin levels in the short term. The downside to that though is if any sweetener is added to caffeine that will of course remove the benefit of the diabetes prevention. Lastly “caffeine/coffee stimulates the metabolic rate in both control and obese individuals; however, this is accompanied by greater oxidation of fat in normal weight subjects (Acheson).”

If one has to analyze the profitability scheme of Red Bull Energy Drink, perhaps it can be safely said that it is in a very uncompromising situation. First and foremost, the stiff competition have paved the way for the emergence of many small time players (Helm 2005). With every bottled drink that aims to steal the limelight nowadays, Red Bull should capitalize more on its creativity and ingenuity—this is of course, in relation to advertising and marketing. The company should never disregard that Coca Cola and Pepsi are still top competitors (Helm 2005). More so, even if the two share equally different components as with Red Bull, still, it is evident that the two continue to partake into the market share. Meanwhile, the notion that energy drinks offers no variety in taste is an important marketing aspect that the company should take into full consideration (Laing 2005). In 2001, Pepsi had already released AMP Energy Drink (“Amp Energy Drink” n.d). It is the company’s maidens venture into the energy drink arena. Evidently, AMP’s raison d’ etre is to capitalize on Mountain Dew’s established image. The concept would be to introduce something new, yet very familiar (“Amp Energy Drink” n.d).

Most college students participate in the drinking of energy drinks. They use these “pick me up” drinks to wake them up in the mornings after a long night, or to stay up late to studying for tomorrow's test. These neon-shaded beverages can appear to be showcased toward active people and teenagers. As per a few reports, up to half of kids and teenagers in the United States devour the refreshments known as "energy drinks" or "energy shots". What these young adults don’t know is that those popular energy drinks are dangerous, they can cause heart palpitations, high blood pressure and cardiac arrest.

The main target audience of the energy drink is athletes, male teenagers, and younger adults’ belief of enhanced energy levels, and as a result, more companies develop and market the energy drink to this segment. Too, this is noted by Harris and Munsell (2015) who state that energy drinks are targeted to youth between 18 and 34 years. Also, it is noteworthy to state that athletes form a substantial percentage of the consumers of the drink (Vartanian, Schwartz, & Brownell, 2007). In marketing to this segment, there is a belief that the contents of the drinks suit the needs and interest of the athletes due to their capacity to boost performance.

Energy drinks have ingredients that are not healthy for the body. They are loaded with caffeine about 242 milligrams and sugar not to forget the other ingredients like Guarana, Taurine, ginseng, B vitamins and other additives. Some people might think “how are B vitamins bad for you?” they are not, energy drinks don’t have enough B vitamins to do an effect on the body. “Overall, the concern is that these vitamins, amino acids and herbals are often in higher concentrations than naturally in food or plants, and the effects when combined especially with caffeine may be enhanced”. (Howard). Taurine enhances the caffeine effect, Ginseng improves athletic performance, guarana has some caffeine but the effects on the body remain unknown. A lot of the ingredients that are listed are found in many foods that everybody eats today. According to Higgings, “They’re sort of a black box. We really don’t know what’s in them”. Higgings is right people don’t know what they are drinking and what it’s doing to the body. These drinks are suppose to help people but instead they are slowly killing them. These ingredients are not helping people. They should just stick with a good healthy breakfast.

Energy drinks were first invented in Japan in the1960’s and were introduced by a company called Taisho. The company introduced the energy drink Lipovitan D and it was a legal energized tonic sold in minibar sized bottles. It wasn’t until the 1980’s that the vitamin fortified and extra caffeinated drink was consumed by the japanese executives that were trying to get ahead in their work. The popularity of the drink reached the United States; but it wasn’t introduced until 1997 under the name Red Bull. Since then people, in the United States have been consuming this highly sugary and caffeinated drink to keep up with the daily work this country demands. At first this energy drink was intended for the use of athletes that needed to keep up to their optimum performance, but then it derived to the general public. Red Bull was not only been consumed by adults, but the drink also found its way to young adults and teenagers. Consequently, there have been cases where teenagers have ended up in the hospital because of the effects of consuming energy drinks without moderation. In worst case scenarios the consumption of energy drinks has even been linked with death. It is without a doubt that the Food and Drug Administration should revise who buys and consumes such products as to avoid medical issues and death rates that are connected to energized drinks. Therefore, as to reduce casualties with the consumption of energy drinks, an age requirement regulation should be implement

What is something that many college students and other people in different career fields want that they need to have in order to get through the day? The answer is energy and some people have enough energy to go through day to day without a problem, but everyone else need help with acquiring that extra energy. For college students, they feel like they need energy all the time because of their many academic assignments or all the studying that they need to do for a test. Either way they turn to one item for the boost of energy they want and it is an energy drink, but they consume it without looking over at the ingredients or the issues that may be caused by it. Although energy drinks give college students the energy that they want, the drinks can make college students lose sleep and cause health problems.

People would be looking for ways of to how to productively boost up their academics and sports throughout their day. For example, everyday many students may have experienced when they arrive at school feeling the need to have more time of sleep and throughout the day they mainly have not been concentrating on either on their academics or sports, so when energy drinks came around students would have less difficulty in sleeping during their school days. Young consumers had found out a way to increase their physical and mental performances and that is by consuming energy drinks. Youthful Americans who have experienced in drinking these types of beverages have mentioned that they have reported “positive short-term effects” on energy drinks. For some adolescents they have briefly mentioned that after consuming the drink it, has provided them focused and “mental alertness” but on the other hand it causes numeral side effects for drinkers such as experiencing headaches, stomach pains, difficult on concentrating and sleeping. Many do experience these side effects if they consume drinks that includes caffeine. These Americans who have imbibed these beverages have mentioned that they became very handy and helpful where there focuses on academics have increased, but many consumers don’t get to realize that these drinks can become very effective and unhealthy for your own body because of the ingredients that contains in these drinks. Mainly from genres of energy drinks may contain a

There are supporters who think that energy drinks are good for you. First, those in favor of energy drinks say that energy drinks are not that bad for you. According to the article “What Happens 24 Hours After Drinking an Energy Drink”, “Although high in caffeine, energy drinks like Red bull are well within the guideline maximum 400 milligrams with a typical 250ml can containing 80 milligrams” (Personalise 10). Next, there are those who back the idea that energy drinks are fine because the sugar and caffeine content won’t harm you. Alistair Jennings, a Neuroscientist, says, “Like many things, energy drinks give you energy through good old-fashioned caffeine and sugar. The only difference is the flavor” (6). Lastly, there are also many researchers who defend the idea that energy drinks are good for you. “As for most adults, up to 400 milligrams of caffeine a day appears to be safe, according to the Mayo Clinic. ‘Healthy adults who choose to drink energy drinks should not exceed one can per day” (Zeratsky, Howard 6). All in all, supporters believe that energy drinks should be kept on the market.

It is a common misconception today that energy drinks such as Monster, Rockstar, and shots of 5-Hour Energy are an alternative option for coffee. This is far from the truth, as energy drinks contain over five times the amount of caffeine as coffee. Not only do they contain more caffeine than the body can handle but, include many other chemicals and sugars as well. The labels on energy drinks don’t help much as they are not required to state the amount of caffeine nor is it mandatory for the company to state all the ingredients. On the outside, it may even

In 1997, the lives of millions of Americans changed after the consumption of one special beverage owned by an Austrian drink company, Red Bull GmbH. Red Bull was founded by International Marketing Director, Dietrich Mateschitz, in the mid 1980’s, who partnered with Thai manufacturer, Chaleo Yoovidhya, who had been selling his caffeinated beverage (KratingDaeng) in Thailand since 1976. Originally selling at $2.19 per 8 ounce can, Red Bull was marketed in the United States as an alternative to soft drinks created by Pepsi and Coca-Cola. Not only did people find this drink an excellent alternative to typical caffeinated beverages, the introduction of this refreshment created the start of the highly marketable and extremely competitive energy

One of Red Bull’s primary target markets are young athletic consumers. However, there are serious side effects that occur, especially among student athletes who consume energy drinks before, during, or after a game: “In 2010, four high school football players from Orange County (Calif.) were hospitalized with persistent tachycardia, or rapid heartbeat, after consuming heavily caffeinated drinks before a game” (“Health Experts…”). Since Red Bull launched in 1997, health concerns about energy drinks have been expanding consistently among the public. Although they are completely aware of the growing concerns, the company still targets and encourages athletic consumers to purchase Red Bull energy drinks, thereby potentially putting themselves and their consumers’ health at risk.

This report is focusing on the market of energy drinks on a microeconomic level, which has exploded over the past two decades, especially after the launch of Red Bull. Dietrich Mateschitz, an Austrian businessman, developed the energy drink in his country in the mid 1980’s. He was inspired by an energy drink he discovered in pharmacies during a trip to Thailand. Before Red Bull entered the market, few soft drinks included caffeine. Starting Red Bull is not only about the launch of a new product; it was the birth of a totally new product category. As the end of 2013, Red Bull is sold in more than 166 countries, the company counts 9,694 employees and it has sold around 5.3 billion cans worldwide