Pixar Animation Studios Essay

Decent Essays
“I didn’t come all this way just to see you quit,” this quote by the character Doc Hudson from Pixar’s animated movie, Cars, expresses the feeling Pixar based its company upon for the past twenty years. Pixar has grown, and now, families around the world recognize the company’s name. Over the years, Pixar Animation Studios evolved from a small, amateur business into a large, thriving, world-renowned company. Twenty years ago, George Lucas started a new division under Lucasfilm. The Computer Research and Development Division at Lucasfilm was set up to create new technologies. Digital imaging, electronic editing, and interactivity all required the technologies being created under the new division. Under the leadership of Alvy Ray…show more content…
Disney would also own marketing and licensing fees of the characters and films. Pixar was solely responsible for the content and animation of the three full-length films. Together the alliance created Toy Story, the first full-length computer-animated film. The film was nominated for several awards including three Oscars and two Golden Globes. As the award nominations kept growing, the money continued to flow into the company. Disney received the most profit from the movie, but Pixar managed to negotiate with its partner to receive a part of the gross revenues from the box office and video sales. Pixar made a profit from RenderMan and continued to receive awards for the program. By 1995, Pixar sold over 100,000 copies and signed a huge licensing deal with Bill Gates and Microsoft. The company announced it’s first-ever profit of $3.1 million on revenues of $10.6 million. Prior to Thanksgiving, Toy Story went public and the company’s success grew. The company grossed $40 million in its first weekend premiere. The movie became the highest grossing film in 1995 and received $362 million worldwide in domestic box office receipts. The following year, Toy Story was released on video to the public, and Pixar was already immersed in the next Disney movie, Bug’s Life. (, Pixar company history) Although Bob Bennet of Autodesk competed with Pixar, he said, “Pixar is the best in the world at what it does.” Their advances in computer and
Get Access