Pixar Animation Studios Essay

Whilst Apple was in a state of decline, Jobs started-up a new computer company called NeXT, and purchased the computer graphics division of Lucasfilms, Pixar, from George Lucas for $10 million and started making commercials. Jobs contracted a deal with Disney for five feature films, the first Toy Story, was a hit and brought fame to Pixar when it was released in 1995 with Jobs as an executive producer. When the Disney contract was running out Jobs and Michael Eisner (then CEO of Disney) failed to negotiate a new contract with Disney while Pixar’s marketing director Pamela Kerwin believed that Jobs “had the brains, energy, and chutzpah to protect Pixar's interest. He enabled us to negotiate as equals,” (2). With NeXT, Jobs perused computer perfection along with an obsession for aesthetic perfection, focusing on every little detail of the computers appearance. Eventually, Jobs’ obsession placed strain on the company’s hardware department and NeXT stopped producing computers and commenced a full transition to software development. Alan Deutschman emphasizes that “Jobs was described as a ‘control freak’, ‘egomaniac’, and ‘fearsome tyrant’” (2). It was this obsession with aesthetic perfection that Jobs carried over into Apple when he was brought back, and gave Americans the famous iThings.

Specific Purpose: The purpose is to inform on how all Pixar movies exist in the same universe and is telling the same story just jumping around in time. This timelines includes Toy Story (1995), A Bug’s Life (1998), Toy Story 2 (1998), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), Cars 2 (2011), Brave (2012) ,and 2013 Monsters University (Negroni, 2015).

Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like “Beauty and the Beast” while Pixar was producing made up animated characters to create films like “Cars” and “Wall-E”. Disney was creating animated movies but struggling to generate the amount of money Pixar was making on producing only one movie a year. Disney wanted to grow in creating more animated movies and decided to buy out Pixar in 2006 for $7.4 million dollars. (Barnes, 2008) According to Disney’s CEO Robert

Toy Story is the groundbreaking 1995 motion picture developed by Disney and Pixar and directed by John Lasseter. The film was so revolutionary not only because it was the first feature length animation to be created completely by CGI (Computer Generated Imagery) but also, also the film was more rounded in all respects. The characters not only looked more sophisticated and three-dimensional but their personalities were also more human and fewer cartoons like. The film uses a constructed text in order to put across a theme of two very different characters learning to work together beyond their rivalries to rise above a common enemy and work towards a common goal. The film uses characters and imagery very cleverly to

A long time ago Disney company turned into some kind of Hollywood «machine» of making animation hits with the same parttern and also they missed the moment when computer animation has become much more interesting in the audience of animated cartoons. Pixar is representing some kind of new wave (especially, on the technological side) in the cartoon field . Also, they are succesful. Teir «Toy Story» and «Finding Nemo» were real hits:

Its large size gives Disney several advantages, such as a large budget and a large human resource base. Internally, Disney follows a top-down approach, where managers tend to impose the culture, and bureaucracy is considered large with 185,000 employees in 2016 (Forbes, 2016). The decision making lies at top management level, giving the company a hierarchical structure. In the creative world Disney is known to make movies based on profitability, rather than quality of animation and image. Pixar’s core competence is their technological 3D success in computer animation. When looking at the staff at Pixar , it can be seen that they are very technically educated and have a lot of in-house creativity. This is the reason for their high level of innovation. Furthermore, they focus on quality instead of sales figures. Internally, Pixar uses the bottom-up approach, where input of employees is highly valued, and Pixar offers a very communicative and open working environment.

Pixar is a company that has ties to other major corporations in our American culture. Pixar Animation Studios started as a part of the Lucas film computer group, which is owned by George Lucas the creator of Star Wars. However, after receiving funding from Steve Jobs the division became its own corporation in 1986. After that Disney purchased Pixar, which allowed Steve Jobs to become a shareholder in Disney also. With these changes due to the ownership of the corporation an analysis of managerial economics is overdue. What follows is an evaluate how Pixar attains balance between culture, rewards, and boundaries, what is Pixar’s organizational structure and why they have the structure they have, how Pixar’s leadership helps to create an ethical organization, how Pixar’s innovation helps the organization to accomplish its goals, how emotional intelligence helps the leadership guide the company, and how Pixar has overcome barriers to change. Pixar’s history has presented the firm with challenges and the firm has managed to overcome those challenges, anyone who plans to one day own their own business should look at the company and understand how the firm accomplished their tasks despite the presented challenges. The merger with Disney resulted in some problems for Pixar, but the merger was pursued for a reason. By merging, both firm have the potential to save time and money; there is also the potential to learn from each other.

Pixar, being a leader in CG animations and having an exemplary track record of producing blockbuster hits, had a lot of potential suitors which include Warner Bros., AOL, Time Warner, Fox and Sony. Any media companies that strikes a deal with Pixar may instantly forefront the animation market.

Pixar was bought by Steve Jobs in 1986 and made many short films over the next few years. In 1988, one of their most famous shorts, Tin Toy, was the first CGI film to win an academy award. Because of the success of Tin Toy, Pixar paired with Disney in 1995 to go bigger and make a full length CGI film. This is what eventually became Toy Story. Animated storyboards were made to help create and develop the characters, then clay models were made to get a feel for the size and proportions. After this more than 400 models were made on the computer before the animation began. The model had motion control coded for them after they were finished. The character, Woody, has 723 motion models, 212 were in his face and 58 just for the mouth. Every 8 seconds

Founded in 1934, The Walt Disney Animation studio is the oldest surviving animation studio in the world. The studio is documented with creating new techniques for the day, which are now considered standard. Disney produces the most animated motion picture films. Another major animation studio based out of California is Pixar Animation Studios. However, Disney agreed to purchase Pixar in early 2006, for 7.4 billion dollars. Pixar has produced films that have won seven academy awards including Toy Story, Cars, and Finding Nemo.

In 1974, Ed Catmull was hired to manage the Computer Graphic Lab (CGL) at the New York Institute of Technology. The CGL also hired a few other computer scientists who shared ambitions about creating the world’s first computer animated film. In 1979, Ed Catmull and his team moved to the computer division at Lucasfilm. In 1986, Steve Jobs bought the computer division from Lucasfilm, paid $5million to George Lucas for technology rights and founded an independent company, Pixar. Steve Jobs joined the company’s board of directors as chairman and Ed Catmull became the president of the company. In 1991, Pixar made a $26 million deal with Disney to produce three computer animated feature films. Pixar produced Toy

● Pixar relies heavily on intrinsic motivation to motivate and inspire its employees, which is

Pixar Animation Studios was founded in 1979, initially specializing in producing state of the art computer hardware (Carlson, 2003). In 1990, due to poor product sales the company diversified from its core business and began producing computer animated commercials for outside companies. Success came for Pixar after the production of its first computer animated film ‘Toy story’ in 1995 (Hutton and Baute, 2007). Since then, Pixar has made many innovative animated feature films, with well known ones including - A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and WALL-E, six of which are in the top grossing animated

Founded on February 3, 1986, Pixar was best known for its animated films created with Photo Realistic Rendermen. It initially began as a graphics group under Lucasfilm’s Computer Division. However, it was later purchased by Steve Jobs for $10 million dollars and renamed to Pixar. It continued to grow its success with the release of many movies, including their Toy Story series, one of their highest

Established in 1923, Disney Studios released the first ever full-length animated feature film, Snow White and the Seven Dwarfs in 1937. By 2015, Disney Studios employed about “6,500 employees, and spent $2 billion producing films annually”. Alan Horn, Chairman of the Walt Disney Studios, oversees five studios, that together made up Disney Studios. The Walt Disney Studios Motion Pictures ‘Disney Live Action’ and Walt Disney Animation Studios ‘Disney Animation’ are directly from Walt Disney’s original studio. The three others were acquisitions made during Bob Iger’s time as chief executive officer of The Walt Disney Company. The first was Disney's competitor animation studio, Pixar, which was purchased for $7.4 billion in 2006; second, Marvel Entertainment, which had its roots in comic books, for $4 billion in 2009; and finally the legendary filmmaker George Lucas’ Lucasfilm for $4.05 billion in 2012. During this time, Disney Studios began pursuing a “tentpole” strategy, which entails investing in higher budget films that would hopefully produce a larger profit by pulling in a large portion of the market. The larger profit would also help compensate for losses that may occur in smaller budgeted films. As it stands, Disney studios currently produces 10-12 films annually with approximately eight of them with production budgets in excess of $150 million. The current breakdown of tentpole films expected annually is as follows: two from Marvel, one from Lucasfilm, one from Pixar,