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Pop Cultural Fashion Statement: Native American Culture

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Pop Culture Report: Native American Fashion Statement In May of 2016, MAC Cosmetics released their new collection called the “vibe tribe” (Oliver 2016). Cleary the clothing line is inspired by Native American culture, even though the company denies it when there’s attention brought to the subject. Some Native Americans do not find this collection offensive because to them, it’s just make up. The problem is that their culture is being acknowledged as the inspiration. MAC cosmetics is only one of the many companies in the fashion industry that “borrows” from Native Americans and their cultural regalia. If make up gets away with cultural appropriation, then does that mean that other companies are ok to get away with it? …show more content…

Immediately after the show there was a huge reaction from the Native community. The outfit came under fire because of the way it sexualized Native American women (Oliver 2016). It devalued Native women by making them look like sexual objects and did not help that the model was non- native women wearing a headdress. When in fact, in Native American culture, a woman would be ridiculed for wearing the traditional Native American headdress, who was only to be worn by Chiefs, or men of honor in the community. Victoria’s Secret offered an apology after coming after coming attack. The response was typical “we did not mean to offend anyone and we are sorry.” Now-a-days someone can almost predict the type of apology a company will give after being accused of wrongfully portraying an already dying culture. Victoria’s Secret, Mac cosmetics, and Marc Ecko are targeting a younger impressable …show more content…

The problems are: 1. Consumers may believe that is how Native Americans dress or how they represent themselves and 2. Constant misrepresentations to an existing, but dying culture leads to presenting the idea that Native Americans are just a trend, equipped with moscots. It may be safe to assume that most fashion companies are not checking with Native communities before using their culture to make a profit. The consumer doesn’t realize that by buying these products, they are subtly saying that the company is not in the wrong. Actually they are unknowingly validating the company’s decision to basically assume a culture for money. If people want to buy something representative of Native culture the consumer should by from a Native American designer, where it would be authentic as well as properly

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