Essay about Porter Five Analysis - Kababish Restaurant

3304 Words14 Pages
Porters Five Forces Analysis

Kababish Restaurant

Author: Nida Waseem

TABLE OF CONTENTS

CONTENTS PAGE NO

CHAPTER 1 1

1.1 INTRODUCTION 1

CHAPTER 2 2

2.1 PORTER`S FIVE FORCES FRAMEWORK 2

2.2 THREAT OF SUBSTITUTE PRODUCTS 3

2.2.1 LARGE RETAIL STORES PRODUCTS 3

2.2.2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES 4

2.3 THREAT OF SUPPLIERS 4

2.4 THREAT OF BUYERS 5

2.4.1 LOCATION 5

2.4.2 PRICE FACTOR 5

2.5 THREAT OF NEW ENTRANTS 6

2.5.1 INITIAL SET UP COSTS 6

2.5.2 MARKET DOMINATED BY MAJOR PLAYERS 6

2.5.3 GOVERNMENT RULES AND REGULATIONS 6

2.6 INTENSITY OF RIVALRY 6

CHAPTER 3 8

3.1 FUTURE ASSUMPTIONS OF PORTERS FIVE FORCES
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These can be obtained from the shop shelf which saves time. The prices of these meals are also comparatively low which attracts customers considerably. People look for varieties of respective quality fast food which is also cheaper. These stores are also offering a range of food-to-order service where the food is ordered viewing their catalogue which provides pictures, quantity description and prices of the food. The food is then delivered to the place of the customer. People try to get social with the minimum time they have with low costs.

2 RESTAURANTS AND FAST FOOD SHOPS OFFERING VARITIES

Most restaurants try to offer as many variety of food as possible such as Chinese, fast food etc. Thus customers are able to get different varieties of food from one food shop which makes the market more competitive and more options for substitutes.

The other substitute is the fast-food restaurants which can hand people food in their cars which they can consume in the car or take it out.

Socializing has become a substitute for dining out at restaurants. This refers people socializing with each other outdoor or at friends’ places or making bar-b-qs at home. Restaurants have online and telephone ordering available where food is delivered at home in minutes.

4 THREAT OF SUPPLIERS

Threat of suppliers is where the supplier has a bargaining power over the buyer.

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