By thoroughly describing an average visit to a fast food chain, the author achieves to establish experience. By mentioning the structure of the establishment and its warmly inviting feeling it draws more customers. Thus, this increases profit.
The restaurant industry is highly competitive with respect to price, value and promotions, service, locations, and food quality. Consumers are highly focused on value and
The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at
The newest way is ordering online or even over the phone. If an individual is in a rush, all the individual has to do so is run in and pay, and the food is ready. Fast food restaurants also have fast food windows, which cut down the amount of time that diners actually spend going into the restaurant.
Fast-food is everywhere, for instance down the street there is fast food, not only one but seven options to choose from. Those seven options have promotions and deals
Fast food popularity has grown tremendously over the years. People spend more time trying to save time in today’s world and in
Fast food has become a comfort food during struggling economic hardship can provide comfort and reduce stress, increase satisfaction feeling and security. With promotions items or dollar value meals, some families which eat at fast food restaurant can find it cheaper to eat their rather than going to local grocery store and purchase food for the family. Another reason fast foods restaurants have been part of comfort foods is because they have been around for over 50 years, so for generations families have been eating there and can recall found memories of family time together. Consumers don’t like change and fast food restaurants can provide that consistence deliver of goods. Fast Food Chains are easily chosen during times that restrict personal finances, because during those times families still seek to have a way to "escape" the chains that are tightening them towards debt. Fast foods is there are no tipping policies, many often have deals where children under 12 eat free on certain days, many offer coupons through out the week to help save even further.
Fast food is not only found at the drive-thru diners with the golden arches or the giant burgers in front of their buildings although they are the most common thing we think of when we hear the term “fast food“. Fast food is any food that is quick, convenient, and inexpensive for the most part. It can be bought just about anywhere that sells food and snacks. Vending machines play a huge part in bad food choices. They are found in most offices and schools for people on the go to grab a quick bite. Twenty-four hour convenience stores are probably the most common places to find fast food but we don’t usually think of it as fast food because it isn’t sold threw a drive-thru restaurant. These foods are so popular because for under five dollars you can usually get a meal that may not be the healthiest choice but will fill you up. However, although fast food is inexpensive it is only that way because it is made with cheaper ingredients.
They created a new system where the restaurants had no dishwashers, waiters or carhops. Most of the foods that they served were edible without the use of silverwares, including burgers and milkshakes. This new restaurant system was cheaper and faster to produce food than other restaurants around during that time, so people were able to buy cheap food in less time. Although this was hard for people to get used to waiting and getting food for themselves, it became popular because of the cheap prices and the fast pace of the food that was distributed.
Competition in the industry: Competitors include local small pubs/ bars, family restaurants, other food outlets, etc. There is a lot of competition in this industry from domestic as well as foreign companies.
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
to penetrate into the dinner market without risking its existing business model for fast food while benefiting
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.
Notably, with technology advances, everything has become so easy and fast such that we all want every other aspect of our lives to assume a similar concept, and fortunately, the fast food restaurants provide a suitable means of satisfying our hungry stomachs as fast and easy as possible. Surprisingly, most people have adapted a lifestyle that incorporates fast food chains as an important element. For instance, instead of making coffee at home in the morning, I buy coffee on my way to college, for lunch, I buy a sandwich or hamburger from a food truck, and in the evening after a tiring exhaustive day, I order pizza for supper from Pizza Hut. Arguably, food take-outs are part my daily routine, which serves the purpose efficiently but barely sufficiently.