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Porter 's Theory Of Porters Five Forces

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Five Forces Introduction Michael Porter developed a highly useful tool for managers called Porters Five Forces (Rothaermel, 2015). The main focus of Porters Five Forces is to help managers understand their firm’s position and how to help them find a competitive advantage (Rothaermel, 2015). The Five Forces consist of, threat of entry, power of suppliers, power of buyers, threat of substitutes, and rivalry among existing firms. I am going to break down Porters Five Forces on my upcoming new business, The Stable Market, LLC. The Stable Market is a business that I started working on in October 2015. We have been working closely with a local web design company to get this website put together and operating properly. We are expecting to launch this new business sometime this fall. I have poured my heart and soul into this business and plan to continue to do so as the launch date is quickly approaching. I have been keeping a close eye on our competition and studying the market over the past year. I have been an equestrian for twenty years of my life so I have a lot of background information on how this world works. We have done a great deal of networking locally and are ready to bring this business to life. Threat of New Entrants First we will take a look at The Stable Markets threat of entry. The treat of entry describes the potential risk for other firms to enter the marketspace. New entrants are a threat because it will take away profits from the existing

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