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Porter's Five Forces : Strategic Forces

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Porter’s Five Forces
Entrepreneurs who are ready to start their business today might need to take a second and gather industry information in regards to profitability together before taking a plunge into their chosen industry. Professor Michael Porter developed has developed five competitive forces that if applied to the selected industry the framework will determine profitability. Any change among one of the forces will have an impact on the overall profitability of the company. We will describe each of the five forces: Threat of Substitutes; Threat of New Entrants; Rivalry Among Existing Firms; Bargaining Power of Suppliers; Bargaining Power of Buyers and Application of five forces to the entrepreneurial idea and finally summary of the analysis.
The first of Porter 's five forces is the Threat of Substitution. When threat substitution level is low, the appeal to start in the market is high. Barringer describes it more "This means that products or services from other industries can 't easily serve as substitutes for the products or services being made and sold in the focal firm 's industry." (Barringer, Ireland, 2016, p. 155) The cultivation of brand loyalty will help to reduce threats of substitutions for the given product or service. The second force is the Threat of New Entrants. Having outside competitor is having the ability to come into a chosen market and copying standards to generate profits is the threat of new entrants. Certain industries can have a lower level

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