Dhl Strategic Management Essay

3850 Words16 Pages
Strategic Management
Dr Andrew Jenkins

Individual Assignment: Report

2011
2012
Samuel TOURE U0967831
University of Huddserfield
5/12/2011
Strategic Management
Dr Andrew Jenkins

Individual Assignment: Report

2011
2012
Samuel TOURE U0967831
University of Huddserfield
5/12/2011

Executive Summary

In this strategic management assignment, we will see how organization achieve and sustain competitive advantage. As the global leader of the international express and logistics industry, we will study how DHL has gained and achieved in sustaining its position in the logistics sector. To do so, the report will be cut in two parts. Firstly, an introduction will present, explain the subject and then expose
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There are two different types of competitive advantage: low cost and differentiation. We will develop them in this part I.
But Firstly, we will start this part by talking about the importance of a deep analysis of the industry’s structure. A deep knowledge of the industry the company is in, is extremely important. The industry structure is unique and varies from industry to industry of course. It will determine the level of competitiveness and attraction of the industry. With the Five Forces model (Porter) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis, the organization will get a better understanding of the market will allow you to know the requirements for the possible creation of sustainable competitive advantages and take the right strategic decisions. According to Porter, to create an efficient competitive strategy, it is important to understand the rules of competition that determine market attractiveness.
In the five forces model by Porter, four forces will influence the fifth one (see the model on the right). The bargaining power of suppliers, the bargaining power of customers, the threat of substitute products and the threat of new entrants will influence the fifth force: the level of competition in the industry (S.Clegg, C.Carter, M.Kornberger, & J.Scheitzer, 2011).

To gain or keep a competitive

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