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Portrayal Of Relationships Through Media Effects On Pakistani Audiences

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Zainab Hanif Warind Ms. Maria Kamal Media Psychology (Elective) 27 April 2016 The Portrayal of Relationships Through Media – Effects of TV Serials on Pakistani Audiences Television is the new babysitter for children as young as a few months old. Being the powerful tool media is, and children being highly impressionable, it is in fact inevitable that they would learn / imitate behavior they see on screen. Thus it is very important to monitor what they watch. But the process never stops. Young adults, and then on to adults, everyone is watching television and learning social phenomena, figuring out what’s acceptable and not acceptable amongst the society they live in. It’s safe to say in Pakistan, there is a lot of foreign media influence, but the prevalence of TV serials is anything but scarce. In fact, watching TV is a primary source of entertainment for a large part of the population, and where there is heavy viewing; there are greater effects (Anderson et al. 1024-1033). The audience primarily consists of housewives, passing their time through the day watching these TV serials, and even young boys and girls. The question is that what are these serials portraying and how are they affecting their real life relationships? Are they being taught something that they shouldn’t be? The aspect of a visual medium has been around for decades, so it’s safe to say, every aspect of social relationships have been explored, in the home and outside; even the most unlikely or unnatural.

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