Powerade Zero Research

• Determine under what conditions each of the “energy drinks” might be useful to the consumer.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

The purpose of this experiment was to find out the nutrient content of unidentified food samples and to use chemical reagents to see if the unidentified foods for sugar, starch, protein and fat (lipid) content. After comparing the color changes in each unknown substance then you will be able to see the amount of sugar, starch, protein or fat there is in the unknown substance.

My hypothesis is that powerade would give that boost to make runners run fast. 10 runners are placed in a track to do a 2 mile run. 5 of them would be given powerade to drink in the mile mark while the other 5 are not given anything. The 5 runners that drank the powerade ran 2 miles in 10 minutes while the other 5 runners that didn’t drink anything ran the 2 miles in 12 minutes. As a result powerade helped the runners run faster for their times were faster than the ones that didn’t drink it.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

The concentration of sugars in two well-known sports drinks, Powerade and Gatorade, were determined by monitoring an enzyme-catalysed reaction sequence involving the appearance of NADPH. Sucrose and glucose concentrations were calculated from the concentration of NADPH formed by the reaction of glucose-6-phosphate and NADP+. Spectrophotometric absorbance readings were taken at 340nm, this is because NADPH absorbs strongly at this wavelength, whilst NADP+ does not (1015MSC, 2010). The concentration of glucose and sucrose in

Determine under what conditions each of the energy drinks might be useful to the consumer and relate this understanding to the biochemical process of cellular respiration. The Case After spending grades 9-11 working at the Sports Desk of the Weston TV Club, Breanna found the job of her dreams as a writer for Westons Running Magazine.The job was fantastic During high school, Breanna excelled in cross country, and had been a consistent runner, participating in local races and those assigned to her for her job at the school TV club. For her last assignment, she had run in and reported about the annual CN Tower Climb, and it was a blast all the way to the top Marketing Claims Next, Breanna perused the marketing claims for each drink

The purpose of this lab was to investigate the amount of sugar in carbonated beverages by using the density of solutions, and also to create a standard curve with the percent sugar from sugar solutions to find the percent sugar of flat

It was found out that our graphs for yellow 5 and yellow 6 were half the concentrations needed to mimic orang PowerAde. This was found out with the help of the TA. Both the Full Throttle and orange PowerAde used twice as much food dye concentration then what was provided for the experiment. In order to compare our made solution with the beverage, orange PowerAde needs to be diluted to a solution that contained 50% distilled water and 50% PowerAe To do this, take 5 mL of orange PowerAde and add 5 mL of distilled water. A new absorption graph can be formed and used to compare with the made

After eating the cracker, the participant drank the cup with the odd number first. It was instructed to drink the beverage slowly, so that they can focus on the taste and other characteristics of the drink. After finishing the first drink, questions 7a, 7b, and 7c were answered on the Cola Rating Sheet. Next, the participants ate the second saltine cracker to clean their palate and prevent the carry-over effect. The second beverage was consumed in a slow motion in order to pay attention to the taste and compare it to the first beverage. The remaining questions 8a, 8b, 8c, and 9 were answered on the Cola Rating Sheet. Then, the professor revealed the correct answers on the projector screen and the participants discovered if their predictions on the Cola Rating Sheet were correct. Lastly, the professor collected all of the materials and surveys from the participants in the interest of seeing the gathered data from the

As well, sport drinks have the ability to provide a subject with an increased amount of endurance for their exercise. One reason why sport drinks have this capability is due to the carbohydrates found in the beverages. These carbohydrates exist as either of two sugars, sucrose and glucose-fructose, which provide the energy for the body that makes sport drinks better to use during exercise than water (Tsintzas 155). Carbohydrate consumption allows athletes to work harder for longer periods of time and to feel better while doing the exercises. A recent study determined that runners who had only water to drink lost speed during the race compared to those who had sport drinks. Also, performance time was faster in runners who consumed the sport drinks as opposed to water. It was only during the final 17.2 kilometres of the race that the performance times began to differ and the runners who drank the sport drinks ran faster (Tsintzas 156). Furthermore, the exercise intensity was higher towards the end of the race from those runners who had the sport drinks. As with most performance enhancing implements, sport drinks have potential drawbacks.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

Each trial consisted of two hours of steady state cycling at 70% VO2 peak immediately followed by an all out time trial. Study A compared placebo (no caffeine), caffeine before the trial (precaf), during trial (durcaf), and cola as a replacement for a 6% CHO (carbohydrate/sugar) sports drink just before the final time trial. Study B was similar to study A, but moved up the cola drink intake to allow the athletes to consume the cola at a rate that simulated race conditions. Study B also compared decaffeinated 6% CHO cola (control), caffeinated 6% CHO cola (Caf), decaffeinated 11% CHO cola (extraCHO), and caffeinated 11% CHO (Coke). This allowed determination of whether effects were from caffeine, increased sugar content, or some combination.

The pertaining research involves the electrolytes in drinks. “Electrolyte” will be defined and its description of what they do, what they are, and how they help people will be further explained. The intention is to establish the efficiency of sports drinks and orange juice and then compare them. The pros and cons of both the orange juice and sports drinks will be elucidated through the research. Other drinks consumed after exercise will also be researched and their efficiency will be explained.