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Presidential Election Of George Washington

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In the 240 years since declaring independence from Great Britain, America has seen 44 presidents, many of whom have served multiple terms in office. Each of these presidential hopefuls has employed a marketing campaign to earn the support of voters across the country, and the strategies used have given politics an infamous reputation. From their humble beginnings during the George Washington era to their infamy in modern elections, political advertisements have undergone extensive changes. Although advertisements were originally positive messages intended to gather support, they have recently taken a negative turn. These negative ads often defame other candidates, attacking their credibility and qualifications for the presidency. Demand from radical supporters and technological advancements are to blame for this change, causing political advertising to transform into harsh attacks, as well as strategized marketing ploys aimed to win the support of voters. During the first presidential election of George Washington there was no need for political advertising, as Washington ran unopposed. After leading the United States to victory in the Revolutionary War, he did not need to convince anyone of his ability to lead the young nation. Despite not campaigning for the office, Washington won the election unanimously in 1789, and re-elected unanimously in 1792, making him the only president in history to win by a unanimous decision (Eddins). Unlike Washington, his successors found

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