just turned the corners and is looking ahead into the future with some great ideas. The project assignment for me couldn’t have been anything else, but Apple. -Saarthak Verma. 19th February 2009. . [pic] Introduction A pple Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and manufactures consumer electronics and software products. The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. Apple software includes the
Running Head: EXTERNAL ANALYSIS OF APPLE, INC. APPLE, INC. External Analysis of Apple, Inc. Aaron Nance, Jeanette Odetola, Zuaibar Rashid, and Rachel Rozo Strategic Management MGMT 4340 FALL 2012 Dr. Uche Nwaubeze University of Houston, Victoria TABLE OF CONTENTS 1. EXECUTIVE SUMMARY……………………………………………………………….. 3 2. COMPANY HISTORY…………………………………………………………………... 2.1 Background…………………………………………………………………………. 2.2 Purpose of this study ……………………………………………………………… 3. EXTERNAL ANALYSIS ………………………………………………………………
Criticism of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s. Allegations against the company are varied, including * possible health effects of Coca-Cola products, * a poor environmental record, * perception of the companies
9-710-442 FEBRUARY 14, 2010 JAN W. RIVKIN Revitalizing Dell From the early 1990s until the mid-2000s, Michael Dell and his company thrived in the tumultuous personal computer industry. Revenue of Dell Inc. rose from $3.5 billion in 1993 to $55.9 billion in 2005, making Dell the world’s largest producer of PCs, while net income climbed from $149 million to $3.6 billion. In many of those years, Dell earned more on PCs than all of its main rivals combined, and among top vendors, only Dell
CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the firm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time