Product Life Cycle Essay

1612 Words Apr 15th, 2012 7 Pages
Product Life Cycle
Name
GBM/381
December 5, 2011
Rolando Sanchez

Product Life Cycle
“The international product life cycle (PLC) theory of trade states that the location of

production of certain kinds of products shifts as they go through their life cycles, which consist

of four stages—introduction, growth, maturity, and decline.” There are many ins and outs when a

company is putting a product into production and distribution. You must be able to assess the

the impact that it is going to gain for your company, for instance when Blackberry makes new

phones they have to decide what is going to be a draw for consumers from the operating system,

the abilities that come with the phone from wifi connectivity,
…show more content…
With the financial backing the company is

going to grow and with the company growing around %24 from the previous year their products

will continue to have a great international impact.

“Trading groups, whether bilateral or regional, are an important influence on MNEs’

strategies. Such groups can define the size of the regional market and the rules under which

companies must operate. Companies in the initial stages of foreign expansion must be aware of

the regional economic groups that encompass countries with good manufacturing locations

or market opportunities.” For instance when you have a company that assesses the needs of their

product in a foreign market, there is cost associated with the export of their product and with the

agreements that the company has that is protected by trade agreements the company will save

monies in the long run and withstand the impact of their product being sold in other markets,

by sometimes having that price reduction of tax, shipping cost when building that relationship,

to progress the growth in their company and in both markets of goods exported and sold. “One of

the factors behind the success of the brand in Jamaica, Stewart believes, is its affordability

despite it being a

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