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Us Toys Business Case

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The Association for Project Management (APM) suggests that the project business case provides justification for undertaking a project by evaluating benefit, cost and alternative options. The main purpose is to obtain approval and commitment for investment in the project (Association for Project Management 2006, p.129 and MGT8022, USQ 2013). According to Project Management Institute (PMBOK, PMI 2013), the business case describes information from a business standpoint to determine whether or not the project is worth of investment. It is used as a decision making tool by senior leadership. Based on the above, US Toys business case (attached as Appendix I) is being examined with a review of process and process control, project management …show more content…

One of the key definition of project is a project will have definite start and end time in other words a fixed duration during which resources, tools and organizational efficiencies are logically grouped to achieve an agreed upon outcomes. The business case provides a consolidated and summary-level overview of the project. It should address objectives, critical success factors, and communication plan and measurement framework to measure the work being undertaken. It will form the baseline from which the project planning can proceed (MGT8022, USQ 2013) The more formal business case contains more quantitative information for decision making purposes. Applying these principles to US Toys Business case, it is evident that it does not include detailed quantitative information. Though SOWT/TOWS analysis has been included in the Appendix, it does not cross reference to the main objectives of the purpose. While presenting the business case to the stakeholders, it is imperative to talk about key strengths of the organization and how they can be leveraged to overcome the weaknesses or to exploit opportunities for the benefit of the organization. In addition to this, benefit analysis is shown for the option being recommended. This gives an impression of being forced to take that option instead of recommendation. By including benefit analysis for the option 2 outright purchase of a pre-packaged application, business case would have

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