Project Report: Jet Airways

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Managerial Economics Project Report: Jet Airways PROJECT REPORT Roll no.12: Mugdha Dhupkar Roll no.23: Vrushali Keer Roll no.26: Sana Khan Roll no.27: Vipul Khatu Roll no.30: Shaun Machado Roll no.44: Mariza Pereira Page 1 of 27 Managerial Economics Project Report: Jet Airways Sr. No. Topic Pg. No. 1 Acknowledgement 1 2 Introduction to Jet Airways 3 3 Corporate Objectives 11 4 Growing Market Potential 12 5 Survival Strategy 13 6 Analysis Of company Finances 15 7 Current Status of the airline 19 8 Bibliography 20 9 Annexure A 21 10 Annexure B 23 Page 2 of 27 Managerial Economics Project Report: Jet Airways Acknowledgement We would like to sincerely thank Prof. Johnson, for his encouragement, guidance…show more content…
Jet Airways is the most preferred domestic airline in India. It is the automatic first choice carrier for the travelling public and sets standards, which other competing airlines will seek to match. Jet Airways will achieve this pre-eminent position by offering a high quality of service and reliable, comfortable and efficient operations. Jet Airways will achieve these objectives whilst simultaneously ensuring consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth. Since the acquisition of Air Sahara (renamed as Jet Lite) in April 2007, Jet Lite is a wholly owned subsidiary of the company. Jet Lite currently operates a fleet size of 24 aircrafts flying to 31 destinations within India & operating around 127 flights daily. It also flies to Colombo & Kathmandu. Naresh Goyal (60), the founder Chairman of Jet Airways, has over 38 years of experience in the Civil Aviation industry. He is the recipient of several national and international awards. In 1991, as part of the ongoing diversification programme of his business activities, Mr. Naresh Goyal took advantage of the opening of the Indian economy and the
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