Project Report: Jet Airways

4118 Words Apr 21st, 2013 17 Pages
Managerial Economics
Project Report: Jet Airways
PROJECT REPORT

Roll no.12: Mugdha Dhupkar
Roll no.23: Vrushali Keer
Roll no.26: Sana Khan

Roll no.27: Vipul Khatu
Roll no.30: Shaun Machado
Roll no.44: Mariza Pereira

Page 1 of 27

Managerial Economics
Project Report: Jet Airways
Sr. No.

Topic

Pg. No.

1

Acknowledgement

1

2

Introduction to Jet Airways

3

3

Corporate Objectives

11

4

Growing Market Potential

12

5

Survival Strategy

13

6

Analysis Of company Finances

15

7

Current Status of the airline

19

8

Bibliography

20

9

Annexure A

21

10

Annexure B

23

Page 2 of 27

Managerial Economics
Project Report: Jet Airways

Acknowledgement
We would like to sincerely thank Prof. Johnson, for his encouragement, guidance
…show more content…
Jet Airways is the most preferred domestic airline in India. It is the automatic first choice carrier for the travelling public and sets standards, which other competing airlines will seek to match. Jet Airways will achieve this pre-eminent position by offering a high quality of service and reliable, comfortable and efficient operations. Jet
Airways will achieve these objectives whilst simultaneously ensuring consistent profitability, achieving healthy, long-term returns for the investors and providing its employees with an environment for excellence and growth.
Since the acquisition of Air Sahara (renamed as Jet Lite) in April 2007, Jet Lite is a wholly owned subsidiary of the company. Jet Lite currently operates a fleet size of 24 aircrafts flying to 31 destinations within India & operating around 127 flights daily. It also flies to Colombo & Kathmandu.
Naresh Goyal (60), the founder Chairman of Jet Airways, has over 38 years of experience in the Civil Aviation industry. He is the recipient of several national and international awards.
In 1991, as part of the ongoing diversification programme of his business activities, Mr.
Naresh Goyal took advantage of the opening of the Indian economy and the
Open Document