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Project Report On White Hat Seo Essay

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How to Use SEO to Get your Site Ranked Higher SEO, or Search Engine Optimization -is the process of getting your web pages to rank well in search engines like Google, Yahoo, and Bing by using unique tools, such as Keyword placement and original content, to boost their search engine rankings. While keywords are indeed the heart of any SEO strategy, it’s important to understand how to use them the right way. The industry term is “white hat SEO,” meaning the right way to do SEO as opposed to “black hat SEO,” which is the practise of stuffing keywords into every inch of a website. Black hat SEO This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Ultimately this approach results in spammy, crappy pages, which often get banned very fast, often leading to severe punishment for the marketer, ruining their chance of building something sustainable in the future. White hat SEO White hat SEO, on the other hand, is the way to build a sustainable online business. Your focus is on your human audience, trying to give them the best content possible and making it easily accessible to them, by playing according to the search engine’s rules. There are 2 broader categories of SEO: on-page SEO and off-page SEO. 1. On-Page Optimization The process of laying out your page, structuring your content, and optimizing the various elements of the page is what ‘on-page seo’ is all about. It concerns both the content of individual pages as well as

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