TASKS Tick when completed 1. Task 1 P1 – Describe the promotional mix used by two selected organisations for a selected product/service. a) Select one higher education institution with which you have had some contact, and describe the promotional mix used in a campaign it has been running to attract students onto its business degree programmes. In your description, consider the following constituents of the promotional mix for this institution. What are their products? What is the
Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment ONE is based on the General Motors field trip on the 30th day of April
offered or promote to the customers should be based on the product or services’ truth or real information. Misleading word or over-praised of the product or services provided which violates the rules under Trade Practices Act are not allowed. The products or services should be presented morally, correctly, and fairly without confusing or ambiguous. Second, the price of the product or services provided should not be over-price or underpriced or unreasonable price. We should not take advantage of customers
Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be, Nike and their Mercurial football boots, and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse, and in their time, both these products have experienced a range of sections within the product life cycle. For example, due to Nike’s football boots having to be constantly
Promote products and services to international markets Assessment Task 2: Project – Plan promotional activities Part A: Plan and conduct promotional activities 5 key information sources that can assist you to plan promotional activities in the identified country. Information sources Summarization Culture: https://geert-hofstede.com/ This website demonstrate different cultural dimension by various countries. IT could compare one country to another. This dimension include Power Distance Index (PDI)
chosen organisation. Produce a report detailing the below. As part of the introduction to the report give a brief explanation of the various elements of the marketing process (LO 1.1) Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1.2) Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range
Essay Questions 11/02/2013 Submission Date: Assessment Format: 14/06/2013 Apart from the above main assignment you are required to answer the following questions. The answers should take the format of a written essay. The word count is flexible for this task however it is recommended that at least 500 words are used to discuss each question. Assessment Type: Individual Question 02 In Assignment 1, you have developed a marketing
something businesses of every size struggle to accomplish on a daily basis, and we can be of help. A leader in Canada's promotional display industry, we stock a wide range of items, including printed door mats, tents, table cloths, banners, shades, media walls, inflatables, display racks and more. Any company with an event coming up should explore our website to see the marketing materials we offer and determine which are right for their needs. We are always available to assist our clients in choosing
• Discuss which of the promotional strategies above you believe are most suitable for TTNQ in the identified country. You should select at least two promotional strategies. Promotional strategies Reasons Billboards and posters: Since boards are for the most part put along thruways and occupied roads, this will be ensured that individuals will see our promoting. Likewise, dissimilar to with plugs or magazine advertisements, you can't flip the channel or turn the page on a bulletin. In this way
Greenhouse Organics: A Business Plan for the Leading Grower of Tomorrow I. Introduction The current model of the global agriculture industry causes a host of environmental problems and social problems, both in developed countries and in the developing world, and while there are certain economic advantages to industrialized farming there are also major drawbacks and inefficiencies (Bacon et al, 2012; Leder, 2012). Sustainable farming practices are becoming more prevalent in some regions and have