D). CONCLUSION
(1) Racial discrimination in USA
The Coca-Cola Company settle the racial discrimination case and agreed to pay $192.5 million which is the largest settlement ever in corporate racial discrimination case. The amount includes $113 million in cash, $43.5 million to adjust salaries, $36 million for oversight of the company’s employment practices (Bachman, 2000). Other than that, the company also pay $20 million for legal professional fees and donate $50 million to the Coca-Cola Foundation to support schools and churches attended by some of the black employees. The main four plaintiffs whose names are on the lawsuit, each of them will receive $300,000 and more than 2,000 current and former black employees of Coca-Cola will receive
…show more content…
An apology cannot undo what has been done but it helps us to move past our anger and prevents us from being stuck in the past, while this is also the responsibility for Coca-Cola. (Beverly Engel, 2002).
(2) Human rights violation in Colombia
Although the Colombian Court found no evidence against Coca-Cola bottlers conspired to intimidate, threaten, or murdered workers and trade unionists, but the company strive as much as possible to maintain the stability of operations due to Colombia has experienced much internal conflict over the past several decades. They signed collective bargaining agreement, carried out investigation and independent assessment.
Coca-Cola bottlers have collective bargaining agreements in place covering wages, benefits and working conditions with 12 unions in Colombia. Through both collective bargaining agreements and their own initiative, Coca-Cola bottlers cooperate with unions and the government to provide emergency cell phones, transportation to and from work, secure housing, and a host of other measures to protect employees (The Coca-Cola Company, 2006). Coke have also established a 24-hour hotline for employees to confidentially report if they have any workplace concerns or
…show more content…
First of all, Coca-Cola should make an official publicly apologies to all the victims who involved in this serious issues. Second, the victim’s medical fees should be paid by Coca-Cola Company because their injured was caused by their managers who are working under Coca-Cola. Besides that, victims are students who surely have no extra incomes for paying their huge amount of medical fees. Third, Coca-Cola should personally have an agreement based on company’s human rights policy with those labourers and agencies. Forth, Coca-Cola should convert all the part time workers into full time employees within a reasonable time frame. Lastly, Coca-Cola should provide a training sessions for all the new workers who first time work with Coca-Cola so that they are able to produce a high quality of drink and they can more familiar to Coca-Cola Company’s system before entering the job. Throughout these 5 solutions provided, Coca-Cola in China would be able to rebuild their reputation in the world. (“Coke’s Crimes In China,” n.d.,
If you had an opportunity to solve world hunger you would do it, right? Well a company named Monsanto has set a goal to achieve the mighty task. They look to achieve this goal by creating special seeds that are resistant to pesticides, also which use less water and energy to produce. There are also said to be some big disadvantages to using Monsanto’s methods to producing their seeds that have not yet been researched deeply enough. This raises many questions to people around the world. Many countries who will not even accept seeds from the company over fear of the crops they produce will cause health and environmental detriments. So my question is, can Monsanto solve some of the world’s problems or should we be looking at other better
The next stage is a stage of providing the actual change actions. Here, the company has chosen a new CEO and President, Douglas Daft, who was an opposite of Ivestor. Daft was a delegator, who wanted to turn Coca-Cola to a most desired company by employees in the world. He also saw a company as a head of the class, when speaking about diversity of workforce and business. Daft was fast in his actions. He has put Ware on the position of Vice-President for Global Public Affairs, as he was concerned about diversity issues in the company as well. They applied Ware’s suggestions about supporting the diversity from the top-executives and tying compensation increases to the achievement of diversity goals. On this stage, the U.S. District Court for the Northern District of Georgia approved the Settlement Agreement, which was used to non-hourly U.S.-based workers of the company, excluding its bottlers and called for pay-back to employees, future pay equity and equal employment opportunity. Task Force was created to provide an independent supervision of company’s compliance and was reporting on implementation of these programs. On this stage, Coca-Cola learned a lot about its past mistakes and provided dozens of changes to its policies and procedures. As it is not possible to change a whole organization in a short-time period, Coca-Cola was implementing changes during the next decade after a lawsuit and even created a document, called “Manifesto of
Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.
Have you ever had a sip of soda and thought it could be dangerous? Probably not. You are probably thinking how nice and sweet it tastes. You are actually sending a whole lot of sugar to your liver. I created this scene to show that soda can be dangerous and putting labels on the drink can save hundreds of lives. If you put warning labels on soda and it says it can cause headaches, tiredness, diabetes, and even a heart attack people will consume less soda. People should have a right to know what the drink can do to your body. My three reasons are it could save lives, sugar is already a big part of our society, and warning labels decreased smoking.
officials. Coca-Cola is a major soft drink company with ties to many countries. With the
The Coca-Cola is suing the Koke company of America from using the word Koke for their products. However, the Coca-Cola company believe that the Kola company is in violation of trademark infringement and is fraudulently making the beverage for which a trademark Coke is using. The defendants Kola Company claims that the Coca-Cola trademark was a fraudulent representation of the Coca-Cola name and that is contained cocaine from coca leaves ingredient. However, the trail court granted the injunction against Koke, but the proceeding court was overturned, and Coco-Cola appealed to the United States Supreme Court.
In 2010 alone sugary- drink consumption killed almost 200,000 people. Despite it being so detrimental to health, Soda is the most popular beverage in the US and makes up almost thirty percent of all beverages consumed annually. The average person drinks over six thousand ounces of soda each year Soda consumption has been directly linked to diseases such as cancer, diabetes, and obesity. It is time for us to take action and place a “junk food” tax on soft drinks to discourage people from purchasing them. . Some people believe that a soda ban would limit personal freedom, which they believe is essential in a democracy, and past proposals was rejected because of this. However, soda is taking many lives, and it is time for us to take action; we need to make our world a happier, healthier place.
Evaluate two (2) key changes in the selected company 's management style from the company 's inception to the current day. Indicate whether or not you believe the company is properly managed. Provide support for your position.
The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.
Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.
Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.
Water management – Coca cola has faced flak in the past due to its water management issues. Several groups have raised lawsuits in the name of Coca cola because of their vast consumption of water even in water scarce regions. At the same time, people have also blamed Coca cola for mixing pesticides in the water to clear contaminants. Thus water management needs to be better for Coca cola.
“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials
Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.
Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.