Psychoeducational Advertisement Analysis

not be able to act rationally at all because the advertisements are causing them to act

Media is so rampant, a whole chapter of human history can be written only based on advertisements and commercials. Not only does the media show the progress of human history, but it also shows human emotions, social behaviors, moral values, and many more attributes. People are literally surrounded and bombarded with advertisements; with every turn of a head or click of a button they hear and see commercials, billboards, and radio announcements. These forms of media extract the important wants and needs of society. Some of these wants and needs include food, fashion, sex, health, and money. This essay will not only analyze human behavior through advertisements, but explore the major advertising topics and strategies.

I watched the show Crminal Minds on January 26, 2016 from 12 -1 pm. During this show there were 34 advertisements in total during the show. The advertisements covered a variety of things such as promoting new shows that would be coming on in the future that are in the same category of programs as Criminal Minds. There were several commercials about life insurance car insurance, as well as a number of medications. There were also commercials pertaining to anti aging skin care products as well. The commercials seemed to be trying to connect with those that like similar programming to what we were watching. The commercials also seemed to be trying to reach an audience that might be home for lunch at that time of day and was trying to cover

While flipping through Psychology Today I can’t help, but notice this magazine has about fifty percent of its pages dedicated to ads. There were sixty-three individuals that either encompassed a part a of page or a whole page. The advertisements were scattered throughout the magazine, however latter half of the magazine primarily had the essays and articles. The majority of advertisements in this magazine included: fifteen ads on health supplements/medications, fifteen ads on rehabilitation/therapy centers, seven on psychology books, fifteen on starting a career in psychology. The magazine also had three ads on insurance, two ads on a medical device to treat anxiety, and one ad on a mental health course, sexual furniture and pheromone booster.

4. Dougherty, P. H. (1986, Jul 23). Advertising. New York Times (1923-Current File) Retrieved from https://search.proquest.com/docview/111058799?accountid=66034

Obesity is a huge problem that is multiplying at an alarming rate but could it be caused by advertising.But there are reasons like tv that count on kids being inactive for them to make money. Also the ads that focus on food are especially dangerous. Finally how does the obesity affect kids when they're adults.

up about two thirds of the A4 sized advert. The picture is of a woman

When you think of the word advertisement, you think of stores, restaurants, movies and other business type things. But what doesn't come to your mind is colleges. As unbelievable as it sounds, It is common that colleges often use these advertising tactics to draw in their perfed client. This is quite visible when you tour any college website. They often have characteristics that jump out and pulls in its preferred “customers”. For example, A website that shows students doing hand on experiments may draw the interest of science ordinated students. Not only do colleges try to lure you in, based on the location of where you are will determine what courses your colleges may specialize in. For instance, Bernard College is located in New York which

In the article “Advertising and Behavior Control” there were many arguments for and against advertising. The first and the biggest problem Robert L. Arrington has against advertising is “puffery.” The reason/reasons why Arrington has a problem with puffery is due to the fact that the seller makes exaggerated, or suggestive claims about a product. His overall argument on puffery is that it isn’t just “bragging” but it is bragging that is designed to persuade you to want the item or product being sold. The bragging goes so far as they convince the viewer (of the advertisement) they need the product. Puffery ultimately leads to manipulation, exploitation, and control over what people think of the product. Although Arrington has reasons

One very prevalent demographic that advertisers appeal to are parents. People are able to relate with these family oriented ads more than any other type of advertisement out there. From cars, to toys, to baby products, and more, many consumer items are something that parents will need to buy. With parents being one of the largest possible groups of consumers in our world today, its no wonder these companies are targeting them. I looked at and analyzed 4 different commercials from 3 different companies; Lego, Huggies, And Coca Cola. All of them were specifically tailored to parents. I found there to be an incredible amount of similarities almost as if they were following a specific formula. In addition there were also some differences in

The advertisement shows a pregnant nun who has a tub of ice-cream in one hand and a spoon in the other while bringing the spoon closer to her mouth, she is lustfully staring at the tub of ice-cream, next to the tub there are the words immaculately conceived. In the background one sees a church. In the bottom right hand corner, we see another tub of ice-cream but this time with the company name more visible. This is obviously an advertisement for ice-cream made by the company Antonio Federici.

I've always been interested in advertising. I usually pay close attention to commercials when they come on the television or the radio. I like pointing out what I do and don't like about the commercials, and whether or not I believe that they will be successful in enhancing the sales of the product or service they are advertising. I don't know much about what goes into advertising. I simply like giving my opinions. Advertising is even something I may consider getting into after college. Because of that, I wanted to find a website that discussed the psychology involved in advertising. I found the website for an advertising company called Kenny and Associates, Incorporated.

Finding our way around town can sometimes be difficult, that is why the GPS was such an efficient item to have in an automobile. But what happens when we aren’t able to trust our GPS? Leaving the house, and plugging in the address to your favorite McDonalds and in turn being lead to a Wendy’s. This is very similar to the effect advertisements have on the brain. Marketers use the term “intercept” when they discuss making contact with their audience; they intercept our own thoughts and swap them out with their own. Advertising has become so effective that there isn’t really a limit to how much companies will pay for their advertising. Ten years ago Google swooped up YouTube for the small price of one point six five billion dollars. The question is, why would Google pay so much for a company that is just starting up? Google understood how effective of an advertisement tool YouTube would be in the near future. This is a perfect example of how marketers are not afraid to spend money in order to make money, and they know that they will make money because of how effective their advertisements are. Malicious advertising strategies have become so effective that they can influence our thinking process.

Back in April of 2013, Spain had gained a new sense of advertisement – lenticular printing. Lenticular printing is a photograph that gives off a different message depending on the angle it is viewed. Due to this new process the ANAR Child Abuse Hotline had gained a new means of communicating to the younger generations. In the advertisement by Fernando Riveros, Matias Lopez Najavas and Maria Salomon, it shows a little boy around the age of seven to ten. In the adults’ view, there seems to be nothing wrong, except with the boys’ solid face. He looks like something is wrong. The message along with the adults’ view is “Sometimes child abuse is only visible to the child suffering it.” This message is only visible to persons whom are four feet, five inches and above. But, with the child’s view, the advertisement takes a turn for the worse. In the child’s view, the little boy has bruises on his right cheek/jaw and lip. The message for the younger generations is “If someone hurts you, phone us and we’ll help you.” The child’s view can only be seen at four feet, five inches and below. The child’s message cannot be seen by the adults and can only be seen by the young viewer. This picture has a giant meaning to it – the younger generation has a voice.

The advertisement versatility ascertained is 0.73 which implies that advertisement assumes a vital part in deciding the request. Since advertisement has no part to play in a consummately focused market, we can preclude the likelihood of the market being flawlessly aggressive in light of the fact that R2 is impressively high and clarifies the demand. The market is likewise not an imposing business model. This is on account of even syndication doesn 't require ad consumption.