Case: Cultural Turnaround at Club Med
Questions
1. Analyse Club Med’s culture before 2000.
2. Explain the reasons for Club Med’s success between the 1950s and the 1990s.
3. How do you explain Club Med’s difficulties in the early 1990s?
4. Why did Bourguignon’s plan fail? Do you think that Giscard d’Estaing’s plan will be more successful?
This case example enables students to explore the impact of culture and history on an organisation’s strategy.
1. Club Med’s cultural web before 2000 should highlight the following points:
Power structures. Very decentralised. Village General Managers are highly empowered and highly autonomous. Their personal relationship with the founders (Trigano and Blitz), based on trust, is a key.
Organisational
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Club Med also developed a rich culture, which fuelled its strategic positioning. This culture generated a very strong sense of belonging among both employees and customers. Competitors did not manage to imitate this culture, which was one of the main sources of Club Med’s competitive advantage.
3. Club Med’s difficulties in the early 1990s? Though Club Med’s culture fuelled its success from the 1950s to the 1980s, in 1990s it hampered its development. The founding families were still in power, and most of the executives were former village General Managers. All of them embodied Club Med’s historical culture, and it was very difficult for them to envisage another approach. The context had evolved; however, new aggressive competitors had appeared (Look, Marmara, Nouvelles Frontières etc.) and they deliberately imitated Club Med’s recipe, at lower prices. As a consequence, Club Med’s differentiation was no longer credible. Moreover, the community life culture and relaxed morals were no longer in line with social context. As a consequence, Club Med suffered from a strategic drift: its strengths became weaknesses and it lost control on the environment it had created.
4. Bourguignon’s plan failed for two main reasons:
Bourguignon focused on marketing and management control (external growth, marketing investment and cost cutting), but he neglected cultural aspects. As a consequence, Club Med’s employees never
P3,Whatever job you want you need skills and qualities for it, this helps you with your job without this it would make it hard to know what you're doing and hard to adapt to the job. Nursery teachers look after young children from 3 years old to 5 years old.
* Registers may only be kept electronically if safeguards are built into the software to ensure the following:
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General: no history of weight change, fever or chills, weakness, fatigue, or change in appetite;
How would Ed’s blood help protect him from a foreign invader such as the one now in his system?
1. There are a number of types of materials and equipment needed for the administration of medication via the different routes. They all serve a type and purpose these include:
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DIRECTIONS: Follow the links and answer the questions. Make sure to use complete sentences and make sure everything is in your own words.
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