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Questions on Mainstream Media

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Question 1 In the words of Edwards and Wayne (2009), "because people receive most of their information on public affairs from the media, it is likely that the media will have a significant influence on the public's knowledge about policy changes." The mainstream media thus has immense influence over decision-making at the local government level, especially given that what appears in the said media has a significant impact on the thinking of the public. It is important to note from the onset that the media remains critical when it comes to keeping members of the public informed. For this reason, mainstream media has the ability to control the minds of members of the public. By utilizing correspondents, stringers, as well as news reporters, the media is in most cases the first witness to local situations, developments, as well as events. The definition the media gives to the said situations, developments, or events effectively and in a significant way influences public opinion. In effect, the media has both the machinery and the ability to reveal not only the activities of local governments but also the consequences of the policies or decisions emanating from the local government. In some instances, mainstream media could also easily set the political agenda by amongst other things shining the spotlight on issues that the local government would rather not focus on. At a national level, the media has in the past come close to forcing top government officials to reconsider

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