Essay on Red Bull Situation Analysis

The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag.

Red Bull targets only a particular segment of market and therefore makes its product only available at those places where the target can be reached. The energy drink can be bought at colleges, supermarkets and is mainly associated to extreme sports. In particular, the energy drink has also known a tremendous success in India, where the segment is the fastest growing in the category, due to India’s youth centric population and fast urbanization. Red Bull was actually the brand that created energy drink category in India (Docstoc, April 2012).

The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with

In today's world, the name Red Bull and the slogan "Red Bull Gives You Wings has been inscribed into the minds of consumers around the globe. The popular energy drink, which seems to have sky-rocketed in US as well as world-wide sales is no miracle drug, although it does seem that way by the overflowing demand. Known to many as a coffee substitute, Red Bull is able to give its buyers that extra push or burst of energy to keep their day going due to its increased amounts of caffeine, without the nasty aftertaste of coffee. No doubt its marketing strategies have made a massive impact on its increased sales, but at its start, it is no lie to call Red Bull a self-made success. In a time where everyone is

Red Bull’s marketing strategy is one of the key factors in their success, they created Mobile Energy Team

Red bull is not the leading energy drink provider, but is number two with 36 percent of the Australian energy drink market (2010,popular energy drinks), the red bull company sold over 5 billion cans in 2012 and have sold over 35 billion since it started in 1987.

The company was set up to market just one product, Red Bull Energy Drink. However, since 2003 the company also introduced a low sugar version of the drink. Although not well known yet in Europe or America, Red Bull is marketing Red Bull coffee and Red Bull cola in Asia. Anno 2008 Red Bull is marketed in over 100 countries worldwide, serving almost every continent.

The company is able to continually satisfy the needs of the market, arousing the customer with exciting new promotions and events which challenge the limits of human belief. For example, the Red Bull sponsored BMX events where the riders are attempting and completing unseen tricks and ‘death defying’ acts on a weekly basis.

Red Bull has been able to create a powerful brand over the past 30, but it has only recently became dominant in the last ten years mainly because sales have increased dramatically over that time allowing them to take a 70% share of world energy drink market (Yaqoob, 2015).

Red Bull is an undifferentiated product from competition. A lot of energy drinks are similar to Red Bull and this may affect us. Also, a lot of other energy drinks prices are lower than Red Bull which puts Red Bull a step behind some other energy drinks.

Red Bull is available in 169 countries and around 5.9 billion were sold in the year 2015 around the world. It has grown and has now become the highest selling energy drink in the world. It started as an energy drink consumed by Thai truck drivers and laborers and now has now become the most preferred energy drink worldwide by sportsmen, workaholics, youth and many active people’s lives. Red Bull is especially produced targeting the sports people and it is considerably growing in that segment worldwide.

This is because Red Bull believes that it is offering more to its consumer that just a beverage. Red Bull has become a global phenomenon and is in a class of its own and thus needs to be priced in this way. Therefore it is important to tap those markets where there are people who can afford to purchase the product. The target group for Red Bull in every country does not change therefore these people must be able to purchase the product on a regular basis.

Despite of such threat, Red Bull has not lost its grip in its most precious

Market share and strategy - RedBull had dominated the market of energy drinks all over the world. Its main mission is to provide an energy drink made with natural ingredients which provide energy to man, women or children in their day to day life. It provides instant energy which helps college students or working people to maintain their energy and keep doing their work with full enthusiastic way.The Red Bull brand had created a great impact on the mind of its customers by its product results and pricing strategies which make it a larger energy drink on the market.("The Top 15 Energy Drink Brands.")

Red bull has dominated the energy market for a decade now. Its popularity and stylish design has allowed it to be charged at a premium price. Red Bull is a stylish and vibrant energy drink that is priced at least five times higher than the ordinary soft drink. Red Bull strongly believes that it offers its consumers something more than a beverage; it believes that it offers them a ‘way of life.’ It provides its consumers with energy and related brainpower to make the most of their time. Due to all of the above reasons, Red Bull can afford to price itself at such a high price. Therefore, it is important that Red Bull chooses those markets where the people have the financial capacity to purchase their product