Critical Evaluation of Marketing Tool-Swot Analysis Essay

SWOT analysis is a systematic thinking and strategic management tool that helps managers to assess the strengths, weaknesses, opportunities, and threats in their organizations, with the aim of identifying areas that need improvements (Blayney, 2013). Knowledge gained from SWOT analysis informs resource allocation and deployment, hiring needs and other strategies for improving overall efficiency. At the same time, SWOT analysis helps an organization to gauge its market position compared to competitors, and what it needs to do to achieve a competitive edge. Marketing campaign is one of the major challenges in promoting a certain product. It is crucial to assess every detail of the marketing plan in order for the business to

3. The acronym SWOT stands for an organizations strengths, weaknesses, opportunities and threats. A SWOT analysis is strategic planning method that evaluates the internal and external performance of an organization to see if it’s favorable or unfavorable to achieve whatever objective you are set out to accomplish. Strengths and weaknesses usually arise from the internal aspect of an organization, whereas opportunities and threats evolve from external components. By performing a SWOT analysis it provides information to managers to help formulate a successful strategy to achieve goals.

SWOT analysis can be used to describe and analyse a company’s internal capabilities in relation to its competitive environment. A strategy behind

“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT

“SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose to

Many companies use SWOT analysis to understand their position in the market and develop a plan of action. Therefore, a SWOT analysis is an important part of the project planning. Strength (internal factors): attributes of the organization that helps accomplish the project objective. Weaknesses (internal factors): attributes of the organization that stops the accomplishment of the project goal. Opportunities (external factors): external conditions that help accomplish the project. Threats (external factors): external conditions that could impair the project.

When the SWOT analysis is done, it is used as the foundation of objective setting, strategy setting and usage. The SWOT analysis is concentrated upon the most important factors and it is useful in a difficult strategic situation. The strengths are analyzed to reach opportunities and to avoid threats. The search of weaknesses is of importance as it allows the manager to minimize them.

The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).

Assessment 1 Weetbix Section 1.1)   Perceptual Map • Frootloops • Just Right • Crispix • Weetbix   Competitor Analysis Data Table Attribute/Factors Brand Just Right Brand Crispix Brand Frootloops Brand Weetbix Business scope and objectives Expand overseas into new markets for people who live healthy active lifestyles Become a strong brand and can compete against other stronger brands around the world. Become a strong brand and can compete against other stronger brands around the world. Introduce more healthy options such as different products with different better ingredients Target Markets Woman that are active.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]

This essay will critically evaluate the contribution that SWOT framework has brought to the marketing planning process. The essay will firstly explain the importance of SWOT used as an analysis tool in the field of marketing and concisely introduce the definition of SWOT along with the case of Coca Cola Company as an example. Next, the disadvantages and advantages of SWOT framework will be discussed in order to realize how the model was used in reality and theoretically. After that, there will be a few cases of SWOT being misused by the managers and marketers. Subsequently, the possible solutions of how the model can be used more effectively and efficiently will be given.

Strategic planning is one of the most crucial activities in any organization because it determines the company's operational course. Strategic goals will determine the company's tactile objectives while pursing various opportunities. These can be developed by a variety of means and there are complex models which have been developed to assist decision makers in applying appropriate techniques in building a strategy. This analysis will look at the company's performance over the course of the last few years and then develop a SWOT matrix to make recommendations.

The Swot analysis is a concise analytical method used to assess the strength, weakness, opportunities and threat in a company. The internal factors to the company can be categorised as the strengths and the weaknesses of the company while the external factors to the company can be categorised as the opportunity and threats. These four elements are more or less the four factors of success in a business. The swot analysis helps evaluate the strategic position of a company by analysing both the external and internal factors that could be favourable or unfavourable to the aims and objectives of the company. It is essential that this analysis include non-marketing components and cost as

The purpose of this SWOT analysis is to determine the Siemon Company’s internal strengths and weaknesses as well as its external opportunities and threats. A thorough understanding in these four areas will aid in the development of a strategy plan that charts a new future direction for the company. A SWOT analysis is important because it will help determine what impacts a new venture would have on the company internally as well as externally.