To,
The Managing Director
Kazzo Cakes Company
Subject: regarding the understanding of analogy between strategic business planning and management
Dear Madam,
I am very pleased to provide a clear understanding of the relationship between strategic business management and planning. As you heard, it’s totally right there is a cycle for strategic business management and planning. In my opinion, I think I can make this concept more clear through the explanation of following characteristics,
Basically, Strategic management includes understanding
• the strategic position of an organisation:
It is concerned with the impact on strategy of the external environment, an organisation’s strategic capability and the expectations and influence of stakeholders.
• making strategic choices for the future:
It is related with the decisions regarding future directions and methods of developing strategies for business unit and corporate level.
• Managing strategy in action.
Simply, it means implementation of set strategies in practice and evaluate it whether it’s heading towards the main objective of the company or not.
Sunny Maharjan, student ref.no: 4914
There are some more features are explained below to highlight the specific features relevant to strategic business management and planning,
• Vision
A clear vision will enable the Kazzo Cakes Company to move forward to grab its business’ specific targets and goals. So, technically, it governs how the Kazzo Cakes Company will operate in
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