Reliance Baking Soda Case Study Essay

You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

After a period of declining sales for Allround, we increased the advertising budget to be consistent with our competitor’s budget. We decided to be very consistent with our strategy over the ten periods; however, in hindsight we should have implemented a more dynamic strategy that factored in the changing

In addition, this decision dropped SNC’s from 6.5%, to 6%; however, their bills were paid on time causing SNC’s DSO to drop. Beginning a partnership with Mega-Mart is a good idea. However, this partnership will drop margins and reduce SNC’s EBIT. The second opportunity is to expand the company’s online presence. Because SNC wishes to expand their operations into new retail markets, its company was presented with an opportunity to collaborate with Golden Years Nutraceuticals. The purpose of the partnership is so they could reach a larger, more diverse consumer base. From 2016-2018, this partnership reduced SNC’s DSO figures because its web sales began to be collect more rapidly from seven, to three, to two days throughout the duration of 2016-2018. Moreover, SNC also saw a 10%, a 5%, and a 3% increase in their sales from 2016-2018. This will be an ideal opportunity for SNC as it will allow them to increase their sales with having little-to-no effect on the company’s working capital. The third opportunity is to develop a private label product. SNC has a partnership with Fountain of Youth Spas, and Fountain of Youth Spas wishes SNC to develop their own private label product so that SNC can expand their nutraceutical products line and increase their sales and consumer base. Doing this would increase SNC’s 2016-2018 sales by 5%, 4%, and 3%. Additionally, it will also increase margin by 2% while increasing

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

I would purchase a bottle of Jones soda after reading this article, for many reasons. First, I like the idea that Jones came up with to allow their customers to send in their photos or quotes to be featured on the bottle. I like this idea because as a customer it intrigued me and made me want to go and purchase a bottle of Jones soda. Secondly, I enjoy the curiosity that the flavours spark inside of me, I give my vote for uniqueness to Jones for that. I enjoy these surprise flavours because you cannot predict on what the taste experience for a flavour like shag-carpet will be like so you’re left dying to try it! Thirdly, I would buy a Jones soda because of their creativity to try new things. For example Coca Cola has had the same product for

Co-op advertising is a promotion method that is commonly used among companies (Ghadimi, Szidarovszky, Farahani, & Khiabani, 2013). Co-op advertising should be implemented by Frito-Lay because each of the retailers understand their area market conditions better and can endorse their salty snacks more effectively (He, Krishnamoorthy, Prasad, & Sethi, 2012). Frito-Lay may use one of three methods to pay for part of the costs. These three methods include paying a fraction of the total advertising cost which is known as the participation rate, offering a fixed dollar amount per each unit sold and paying all or a part of the cost of advertising up to a certain percent of the purchases made by the retailers (Ghadimi, Szidarovszky, Farahani, & Khiabani, 2013).

(Tuncurry, NSW) The Promotional Products Association International found, in 2014, that 85 percent of consumers who receive a promotional product from a company opt to do business with that organization. In addition, 58 percent of these users keep the item for a year to possibly more than four years. This ensures the business continues to receive advertising and visibility in the consumer's eye. When a company goes to select promotional products, they need to keep this in mind and find products that a consumer can truly benefit from, ones that add value to their life.

As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has

Soda Pop Organics, Inc. has a future steeped in financial growth and investments. In four years, Soda Pop Organics, Inc. is projected to not only increase its assets by nearly $2.35 million, but increase equity in the company by $1.85 million, leading to an overall projected company growth of four times what it is today. The company’s goal that is contributing to the rapid projected growth is that they intend to have their product in every major market in the world by 2025. To accomplish this lofty goal, the company is taking a worldwide approach by investing globally. Some of these global investments include purchasing 25 new bottling and distribution centers across every continent. They also have promised to invest over $1.5 million a year

In week 12, sales of Rocket Soup had drastically increased to 16,113 due to the excessive discount on their product. Rocket Soup had launched a promotion with feature and display and charged for 0.02, which is over 97.5% discount on their average price. Although the sales had drastically increased, it is not possible to argue whether this excessive demand was from the promotion or low pricing.

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.

On January 24, 1986, PepsiCo revealed that they had a plan to purchase the Seven-Up Company from Phillip Morris Companies, Inc. for $380 million. A month later this huge acquisition led to the Coca-Cola company proclaiming that they intended to purchase the Dr. Pepper Company for $470 million. During this time Coca-Cola was the leader in the soft drink market and held the largest market share of thirty eight percent (38.6% in 1986 to be exact). In comparison Pepsi was the number two supplier of soft drinks in the market and respectively trailed Coca-Cola with a market share of twenty seven percent (27.4% in 1986). Both companies greatly competed on price, which ultimately led to lower prices and amplified partnership in the soft drink industry. Price discounting and effective promotion and marketing were fundamental in distinguishing products within this highly competitive market. The ability to introduce new products also proved to be imperative in gaining market share as it is in any market if you want to be successful as a major market player or competitor.

PepsiCo is widely known as one of the largest snack and beverage companies in the world. In 1965 Pepsi-Cola and Frito-Lay merged. Pepsi-Cola was a widely successful soft-drink company and Frito-Lay specialized in snack food. It was in 1898 when a pharmacist from New Bern, North Carolina, Caleb Bradham created the carbonated beverage called Pepsi-Cola. Frito-Lay was created in 1932 when a man named, Elmer Doolin from San Antonio, Texas started to manufacture corn chips; called “Fritos”. (Gamble) These two came together to establish the successful company we know today as PepsiCo, Inc. Six years after the merger took place in 1965; PepsiCo had doubled their initial annual revenues to $1 billion. This was due to an aggressive growth strategy